Demandbase and the GDPR: Our Approach to Data Privacy

The countdown to the General Data Protection Regulation (GDPR) is officially over. As of today, the European Union begins enforcement of the law. (For those of you who need a quick refresher on the regulation and its fine print, check out this handy guide).

The GDPR is a top priority for Demandbase. Like most B2B technology companies, we’ve done our part to roll out a company-wide compliance strategy. Below are a few examples of initiatives Demandbase has undergone to fulfill requirements under the law:

  • Appointed a Data Privacy Officer (DPO). Our DPO can be reached at
  • Appointed an EU representative, who can be contacted at
  • Adhered to the Privacy Shield to comply with data protection requirements when transferring personal data from the EU to the US
  • Prepared to handle data subject requests that we receive
  • Released customer and vendor contract updates in accordance with the GDPR
  • Updated our privacy policy for:
    • Improved readability: we have revised and reorganized the policy overall to make it more understandable. We have also added a separate Privacy Shield Policy to describe how we adhere to the Privacy Shield principles
    • Improved transparency: we’ve included information to further explain our online behavioral advertising and cookie collection practices. We’ve also added further details around our collection with the use of our Services. For example, how we collect, use and share information in connection with: a) our technology, b) when using the Demandbase ABM Platform and c) our advertising services
    • GDPR updates: we’ve updated our policy to support the implementation of the GDPR
    • Cookies: we’ve updated our Cookie Policy to provide a more direct explanation of our practices
  • Conducted security and privacy trainings with our employees and have built a roadmap for future trainings
  • Further monitor our compliance on an ongoing basis, including taking into account recommendations from our DPO
  • Created documentation to help our customers understand our security posture and conduct a data protection impact assessment.
  • Built a plan to expand our library of resources for customers on our products and privacy.

If you’d like to learn more about our approach to the GDPR, please visit our GDPR page.