Happy New Year everyone and welcome to the kickoff for the ABM event of the year! That’s right: today marks the start of online registration for our fifth annual ABM Innovation Summit, and I invite you to register now during our one-time flash sale to save 50% off the conference fee. The deal won’t get better than this, so now’s the time to save your seat.
This year’s conference is all about getting real—going past the basics of ABM and challenging the status quo to become better and bolder marketers. The 2018 agenda includes a star-studded cast of inspiring speakers, ABM practitioners and B2B marketing leaders. Here’s a sneak peek at what’s in store for ABM Innovation Summit 2018:
Keynotes by Billie Jean King and Aasif Mandvi
You can’t have a conversation about challenging the status quo without mentioning sports icon and social justice pioneer, Billie Jean King. From her defeat of Bobby Riggs in the famous tennis match dubbed the Battle of the Sexes, to her lifelong commitment to pioneering justice, including equal pay for women, King is a preeminent voice in the national conversation surrounding equality.
King will be followed later in the day with a special performance from writer and producer, Aasif Mandvi. Mandvi is known for his work on the Emmy-winning “The Daily Show with Jon Stewart,” and is currently developing a series titled Fatwa for Showtime. You can get sense of Mandvi’s stellar storytelling skills before the conference by checking out his novel No Land’s Man (it’s hilarious, poignant and insightful).
ABM Track Sessions
Hear from a roster of leading B2B brands and Demandbase customers as they walk through their ABM success stories, showcase real-life campaigns, from ideation to measurement and share best practices, common mistakes to avoid and technology recommendations. Speakers include industry experts from companies such as LinkedIn, Cloudera, Merkle, Deloitte, Forrester, XL Catlin, Blackline, SAVO Group and ServiceMax by GE.
Go beyond the basics with our ABM Certification, offered at three levels this year, with “Foundations” available online and “Advanced” and “Expert” available onsite at the conference, which will put your company at the center of the ABM conversation. From budgeting and operationalizing ABM to measuring success and scaling your strategy, this year’s Certification will have you walking away feeling like an ABM pro.
The flash sale offering 50% off expires January 31, 2018. Register now with promo code ABMFLASH.