As marketers today, we face a never-ending conflict between being creative and data driven. While we want to measure everything within sight, we know how important it is to tell a compelling story that resonates with our key audiences. When we first started planning this year’s Marketing Innovation Summit, we found ourselves caught between this same disconnect: while we wanted to educate B2B marketers on the latest technology trends, we also wanted to inspire their creativity. So this year, we’re doing something a little different—we’re bringing together two stellar keynote speakers, who will explore both sides of this conflict. Here’s what you can expect:
Before you can start writing your story, you’ll need an understanding of the topics your audience really cares about. Technology can help you with this, and it’s one of the reasons why B2B marketers are so excited about Artificial Intelligence (AI). Mark Patel, a partner at McKinsey & Company and one of the leading authorities on AI, will expand on this topic and share how AI will shift the way marketers work.
Once you have a grasp on the topics your audience really cares about, it’s time to start crafting a story that resonates. To inspire your efforts, Robert Fogarty, the founder of the artistic social experiment website, Dear World, will share the powerful stories of people he has photographed from around the world and share how those portraits have united humanity—from crisis survivors to communities of friends and family, to colleagues and the companies they serve. Following his presentation, we invite you to participate in a unique portrait experience at the event. You’ll walk away with a renewed zest for storytelling and the creative inspiration to fuel your next innovative marketing initiative.
With B2B marketing becoming more technology driven, striking a balance between art and science is more important than ever. If you’re looking to become a better B2B marketer who can effortlessly blend technology and storytelling, then we’d love to see you at this year’s Marketing Innovation Summit! Register now – this event will sell out again this year!