Jason Stewart and Matt connected on the last day of the Marketo User Summit in San Francisco (#MUS13). Matt was a co-presenter with Maria Pergolino (VP Marketing, Apttus) and their session, Marketing to the Enterprise, discussed reaching the B2B enterprise audience across diverse marketing channels – from social media to display advertising to direct mail – and creating robust, targeted and revenue-driving campaigns.
Jason and Matt discussed the presentation with a focus on the needs and wants of the B2B buying committee, the value of a well developed target account list, and the specific challenges associated with marketing to large companies.
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