Of all the conferences we attend, the SiriusDecisions Summit always manages to make our list of favorites. From hearing transformational Account-Based Marketing (ABM) stories to getting a pulse on the latest industry trends and innovations, this year’s Summit was definitely one for the books. Here are the 9 things we learned at the SiriusDecisions Summit this year:
ABM superstar #ServiceNow achieved 14% close rate with the help of #demandbase and #linkedin #SDSummit pic.twitter.com/cp198jMXJD
— Herta Schreiner (@Herta88) May 8, 2018
#ABM is no longer a buzz word. Several real examples discussed at #SDSummit @siriusdecisions . Success of ABM starts with identifying the right accounts and their interests for personalized engagements. Without this, it’s again spray and pray!
— Atul Kumar (@atkumar47) May 9, 2018
Make #ABM simple #sdsummit pic.twitter.com/hczNBUaHtA
— Kelly Rigotti (@KellyRigotti) May 8, 2018
#SDSummit Steps to build account list pic.twitter.com/sT5YTcyhOI
— Avnita Gulati (@AvnitaGulati) May 9, 2018
Behavior scoring / at the top of the funnel / discover intent #haiku #SDSummit
— Jonathan Block (@jblock) May 9, 2018
Our new three-pronged approach gives us insight into buying group behavior that we never had before (including #AI)! #SDSummit @erinrbohlin pic.twitter.com/wV6aCvWswl
— SiriusDecisions (@siriusdecisions) May 10, 2018
The key to success is alignment! #SDSummit @gcanare @Marisa_Kopec pic.twitter.com/jR4fH5ixDi
— SiriusDecisions (@siriusdecisions) May 11, 2018
Sales and marketing need to have a common understanding of what success looks like says @cramoore And that understanding originates in the planning process #Alignment #Measurement #SDSummit
— Ross Graber (@RossGraber) May 10, 2018
.@siriusdecisions unveils new matrix at #SDSummit to help #B2B companies accelerate #AI applications https://t.co/0MToHFwxcq@DG_Report @agaffney pic.twitter.com/RQRG84MmfT
— Klaudia Tirico (@klaudiatirico) May 11, 2018
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