Over the last year, we’ve been hard at work developing our ABM certification program, hosting certifications and talking to B2B marketers across the country about their ABM strategies. So today, after our first class of Certified ABM Strategists on April 20, 2016, we couldn’t be more excited to announce that we’ve certified over 500 ABM strategists!
It’s incredible to see the rising interest and education within the market. And it’s just another proof point for ABM—which has moved away from being just a passing fad to full-fledged strategy that drives results for B2B marketers.
Ready to get started on your own ABM education? Need to get up to speed to execute on ABM in 2017? Well you’re in luck! We’re offering 4 workshops at our HQ location in SF Oct 4-6th that can get you on your way!
The Fundamentals of Account-Based Marketing
Tuesday, October 4, 11:30am-1:00pm
Why you should attend: We’ll scope the people, resources and marketing programs you need to consider, along with the expectations that need to be set with your organization.
Building Your Target Account List
Wednesday, October 5, 10:30am-12:00pm
Why you should attend: We will discuss best practices and considerations for building the list, segmentation strategies and help you scope your initial rollout as well as long term management of the list.
Attracting Your Target Accounts Through Advertising
Wednesday, October 5, 3:30-4:30pm
Why you should attend: Learn how to build and measure the impact of strategic campaigns focused on key segments and objectives.
Metrics, Measurement and KPIs
Thursday, October 6, 12:00-1:30pm
Why you should attend: We’ll provide you with the metrics to track, and the best reports for measuring, so that you can keep your stakeholders informed on your ABM success.
We’d love to see you there!
Interested in a full ABM Certification? Let us know!
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