Once upon a time, there was a great divide between marketing, engineering and IT. Although we still have some ground to cover, that gap is closing as we hear more about the rise of the “marketing technologist.” Last year, Gartner predicted that the CMOs would spend more money on technology than CIOs and we’re seeing trends that will make that prediction a reality.
In particular, B2B marketers are developing news tools and skills that enable them to track online buyer activity, proactively engage prospects and measure their efforts across all channels. But that’s only the beginning. Marketers will collaborate with IT on the selection and implementation of new technologies, integrating systems, executing and reporting on campaigns, and database management.
Some organizations will add a specific position – the marketing technologist. All organizations will need their marketers to be more tech savvy in the areas of SaaS applications, data management, web mechanics and ad tech.
All these transformations will continue steadily over the next couple of year, but the rise of the marketing technologist has real implications for the immediate future. If there’s a marketer in your life, that Mad Men poster is no longer a suitable holiday gift. You need to get something that signifies their metamorphosis into a true techie. Below, we’ve shared a few suggestions.
Nothing hinders a marketer’s ability to conceive and execute targeted, multichannel campaigns like a cold cup of coffee. Make sure your favorite marketer can stay glued to their chair and their favorite dashboards all morning by giving them a USB cup warmer that plugs right into their laptop.
Big data is currently one of the biggest buzz phrases of our time. Truth be told, managing and leveraging it might be one of the biggest challenges for marketers in 2014. Lighten the mood with this small/data big data t-shirt. It will be hilarious (and educational) when the 20-somethings at their company struggle to figure out what a floppy disk is.
Face it: Bluetooth headsets don’t look that cool, but they are necessary for today’s constantly multitasking marketer. This Hands-Free Bluetooth Beanie will help them masquerade as a cool writer in a coffee shop while they attend that webinar on predictive analytics.
The days of liquid lunch are as far in the past as floppy disks, but your favorite marketer probably enjoys a beer after work on Fridays. This bottle opener iPhone case streamlines libation processes, improving ROI on their work-life balance investment.
Finally, if your favorite marketer is a real nerd (or wants to be empowered for success in 2014), you can direct them to our Marketing Technologists eBook, where they’ll learn about marketing technology trends and the necessary skill set to evolve their marketing programs – and their career.