The internet is brimming with advice on how to do better marketing. There’s just one problem: A good chunk of it geared towards B2C marketers. As a B2B marketer, the group of companies likely to buy your product is actually quite small. If you spent your time and money implementing B2C tools and strategies, you’d be wasting most of it.
If B2B marketers want to market better, they have to market smarter by focusing on accounts. And they’re not going to make that leap reading content geared towards the B2C folks. We’re B2B marketers ourselves, so we feel your pain. That’s why this December, we’re celebrating with 12 days of Target Account Marketing—content that’s actually relevant for B2B marketers like you.
A target account approach can be the marketing gift that keeps on giving to your company – especially with your advertising initiatives. Today, we’re kicking off the 12 days with an infographic from our client CSC who used Demandbase’s Company-Targeted Advertising solution to reach specific companies in their sweet spot. By coordinating advertising messages to website content, CSC was able to more deeply engage their dream accounts.