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Buying Groups

About the Guest Becky Lawlor is the Founder and Chief Research and Content Officer at Redpoint Content, an agency specializing in original research and thought leadership content for B2B tech brands. With over a decade of experience working with companies ranging from startups to Fortune 500s—including Adobe, IBM, and Zapier—Becky has helped clients achieve 2-3x…

Let’s Connect at Forrester B2B Summit

April 1-2, 2025 — Phoenix

Join Demandbase at Forrester B2B Summit, April 1-2, for ABM insights, customer success stories, and networking at Homebase.

Join CMOs, RevOps and MOPs leaders at Nobu Palo Alto for the Mo’ Money Mo’Ops Tour Kickoff. Network, share insights, and enjoy sushi.

Discover how AI lead scoring can automate and improve your lead qualification process. Learn key benefits, implementation strategies, and compare top platforms.

Want to see Demandbase One™ in action?

Walk through a self-guided presentation of the account-based Go-to-Market™ platform.