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Here are six key initiatives that you should master in order to drive demand and revenue
At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you.
We’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way).
STEPtember is a special time of year where we band together and work up a bit of a sweat to raise money that funds research for cerebral palsy. 
In ABX, the Marketing and Sales departments operate as a team. Players work together to pass the ball back and forth down the field to create and win new business and drive account growth.
Jon and Kipp discuss a range of topics from where ABM fits into HubSpot’s marketing stack to the ever-growing importance of content in inbound marketing.
We put together an infographic that will help you extract as much information out of your new ABX approach as possible.
The “play” is the perfect metaphor for orchestration since it reflects the fact that there are multiple people at your company working together to interact with the account.
Technographic data can help marketers reach out to accounts with personalized messaging that conveys just how valuable they are.
Your brand can have a massive impact on the success of all aspects of your go-to-market. Without good brand support, even the greatest ABX programs will have you struggling to hit your goals.
I sat down with Heidi Bamburg to get the inside scoop on sales intelligence and what the right tool can do to propel Sales teams towards bigger and better wins.
In Account-Based Experience, there’s an art to aligning how you treat accounts to where each account is in its unique buying journey.
The Sales Intelligence Cloud empowers you to find your best prospects in any stage of the B2B buyer’s journey, so you can serve them with relevant content exactly when they want it.
B2B markets are more competitive than ever. So how do sales teams break through the cacophony? Intent data.
Sonya Hansen, Senior Director at Matillion, shares how Demandbase helps them orchestrate scalable account-based programs across Sales and Marketing.
There are hundreds of mistakes B2B marketers make all the time. Here are six of the most common and how to easily avoid them.
The growth and evolution of predictive analytics is changing the way go-to-market is executed. With the use of big data and machine learning, the ideal customer is now easy to find using the right tool.
When we talk about taking the step from account-based marketing to account-based experience (ABX), what does that really mean? Top marketers chime in.
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