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The modern marketer should be able to tell you who is on their website, what content they engaged with, and when activity occurred with ease. Understanding what impacted these activities in the first place is not easy to answer.
Many of us are wondering what other options are available to the well-known cookies. Join me and Gareth Noonan, on this episode of “I’m Thinking of” as we explore what life might look like in a brave new cookieless world.
Balancing data and technology with creativity and strategy to create an account-based experience (ABX) can be a lot... but there is some good news: you aren’t alone and you don’t have to do this yourself.