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A breakdown of three ways you can personalize content for ABM without creating net new content from Uberflip's Christine Otsuka.
Michael Kostow, SVP and GM of Salesforce Pardot, shares a preview of his ABM Innovation Summit Keynote.
Looking to level up your ABM efforts? Ashley Shailer from Inverta breaks down the four ABM tech investments as you move to ABM 2.0.
Q&A with Stein IAS' Tom Stein on why creativity is essential in B2B and Account-Based-Marketing (ABM).
There’s no doubt about it—ABM is a game-changer for marketers. But starting an ABM initiative can have a bigger impact on your sales team than you may realize.
The ABM space is evolving rapidly and CEO Chris Golec gets ready to unleash ABM at the 6th annual ABM Innovation Summit.
Lia Hanson and Leanne Chescoe
Two women leaders from Demandbase, Lia Hanson and Leanne Chescoe, look at the Women in B2B Network's past, present and future.
We wrote a book! Together with Chris Golec, Founder and CEO, and Jessica Fewless, VP of ABM Strategy, we compiled an actionable playbook for execution from start to finish.
Conversation with Jill Melchionda, President of April Six, on how they are enabling their clients with account-based tactics across the board.
How Demandbase boosted pipeline by 70% while increasing the efficiency of the Sales Development Reps by delivering relevant and timely account insights.
How Demandbase ABM-optimized search engine marketing to boost direct pipeline by 81% and decrease cost per opportunity by 39%.
Your guide to navigating the 2019 conference season.
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