The Account-Based Marketing Blog

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Conversation with Jill Melchionda, President of April Six, on how they are enabling their clients with account-based tactics across the board.
How Demandbase boosted pipeline by 70% while increasing the efficiency of the Sales Development Reps by delivering relevant and timely account insights.
How Demandbase ABM-optimized search engine marketing to boost direct pipeline by 81% and decrease cost per opportunity by 39%.
Your guide to navigating the 2019 conference season.
How do you measure B2B advertising? Consumer campaign success metrics aren't relevant when the B2B campaign goal is to drive awareness, credibility and consideration among a highly targeted audience.
Need better sales and marketing alignment? Get tips for strengthening the ties between the teams to create a long, happy, and valuable relationship.
The 3 primary buckets of opportunity in today's ABM ecosystem where agencies and service providers are playing a major role.
Registration is now open for the 6th annual ABM Innovation Summit. Save up to 50% on conference fees by registering before November 27.
Three questions to ask to your account-based advertising data provider to ensure you're reaching who you think you are.
Demandbase ABM Platform wins Gold for Innovations in Technology in the 10th Annual Golden Bridge Awards' Advertising, Marketing and Public Relations category.
Learn how to make sure you're targeting the right accounts, tying advertising to business outcomes, and help sales increase efficiency.
The Field Marketing team is always on the road—Tenessa Lochner looks at the key B2B marketing trends that have emerged to help guide your 2019 ABM strategy.
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