The Account-Based Marketing Blog

Digital Marketing Insights and Innovation

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The two of us have been using account-based Sales strategies for years, and we talk through how Sales teams—SDRs and Sales leaders alike—can prioritize prospects to reach their best accounts and achieve their revenue goals.
Leads and opportunities are fine marketing metrics, but they're insufficient for measuring Account-Based Marketing. ABM requires ABM metrics. Here's how you get there.
In today’s competitive environment, personalization is a critical differentiator. We set out to give you the keys to deliver a more personal, relevant, and timely message to your buyers.
We tapped into the top minds in B2B Sales and Marketing for their predictions on how to attain success with ABM in 2021. Here's their advice.
These are the 20 blogs on B2B that were read the most in 2020. They include nuggets of wisdom to supercharge your pipe in 2021 and beyond.
Have you ever thought to yourself, “Can’t Marketing just send me better, hotter, and more qualified leads?” Then ABM is just the thing for you.
As an ABM strategist, I work with a lot of clients to make sure their ABM programs are optimized for the best results. Let’s break it down into five key areas.
Once you settle on an audience segmentation approach, put a critical eye to it. You can use this checklist to determine the viability of each segment.
The most critical piece in your marketing strategy is selecting the right accounts. In traditional demand gen, you start with the WHAT. But in ABM, you start with the WHO. And that makes all the difference.
Demandbase and LiveRamp are firing up B2B by delivering transformational, next-generation tools that improve data connectivity, control, and activation.
What Marketing and Sales teams need is one, single solution that delivers AND not OR. By this, I mean a no-compromise solution that combines the engageability of inbound marketing AND the precision and targeting of ABM.
We love serving B2B Marketing and Sales teams. And now we’re doing it with an incredibly ambitious innovation roadmap that will build the most complete ABM platform available—Demandbase One.
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