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The Account-Based Marketing Blog

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Here’s the Proof: SDRs are ABM Matchmakers
Christine Farrier and Catherine Champney
At Demandbase, our SDR team wears a lot of hats, including being ABM matchmakers for our products.
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And the Winners of the Annual ABM Innovation Awards Are…
Becky Higgins
Congratulations to all the winners from the 2018 ABM Innovation Awards!
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What Does an ABM Leadership Team Do (And Why You Need One)?
Stephanie Thomas
Here's why you need an ABM Leadership team in place.
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How to Build Your Target Account List: A Guide
Neha Jewalikar
The definitive guide to building, refreshing and scaling your target account list.
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Demandbase Hearts NYC: A Look at Our New Office
Neha Jewalikar
We’ve moved! Check out our new digs in NYC.
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How Salesforce Approaches ABM (And Drives Results)
Nate Skinner
An inside look at Salesforce's ABM strategy.
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It’s Been Real: Top 10 Moments from the #ABMSummit
Demandbase
The top 10 moments from the 2018 ABM Innovation Summit.
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Infographic: The 4 Dimensions of Account-Based Measurement
Demandbase
Struggling to measure your ABM efforts? Think about account-based measurement in these four dimensions.
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Why I’m Excited to Get Real at the 2018 ABM Innovation Summit
Chris Golec
The 2018 ABM Innovation Summit is a few short days away! In this letter, our Founder and CEO, Chris Golec shares what to expect from the conference.
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Let's Get Real: 18 Months of Account-Based Marketing
Elle Woulfe
Lookbook's Elle Woulfe shares how their ABM strategy has evolved in the last 18 months.
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4 Ways To Operationalize Your ABM Strategy
Vignesh Subramanyan
Here are some real-world approaches to help you get up and running with your ABM strategy.
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From Teaching to Tech: A Conversation with Our New Chief Customer Officer
Neha Jewalikar
Trish Sparks has joined Demandbase as the new Chief Customer Officer! Learn more about her initiatives and plans to lead Customer Success.
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Webinars, ebooks, and videos -- OH MY!
Dive deep into Account-Based Marketing with our in-depth ebooks, on-demand webinars, and topical videos. Explore the library