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The Account-Based Marketing Blog

Digital Marketing Insights and Innovation

Certification: Be the ABM hero at your organization! Thumbnail
Certification: Be the ABM hero at your organization!
Excited about what you've read about Account-Based Marketing and want to show your stuff? Get ABM certified with our online course which will give you what you need for getting your ABM strategy off the ground! Get certified
My Journey to Becoming ABM Certified
Stephanie Quinn (ABM strategist at Mimecast)
In 2019, I decided to become a certified ABM expert by completing the Demandbase ABM Certification program. This is what I got out of it.
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The Surprising State of ABM in 2020
Brandon Redlinger
Drumroll, please. The 2020 ABM Market Research Survey is here. Nearly 900 professionals from Marketing and Sales participated in the study.
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The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic
Brandon Redlinger
How to pivot strategy on a dime and find sales leads that will buy. Advanced tactics to find and engage prospects that want to buy now.
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Sales Scoop: Tips for Personalization Within Buying Committees, A Key Outreach Strategy in the 1:Few
Katharine Noonan and Sean Magee
Personalizing content to what matters most to your accounts reinforces why they need your product or service and your personal credibility.
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Amplifying Our Voices: Ready for More Women In Sales? Let's Do This.
Catie Ivey
Do we have a gender diversity problem in sales? For me, the answer is a resounding yes. It’s time to give women our place at the sales table.
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Infographic: Get Fit with ABM
Tenessa Lochner
Go ahead, get stronger! B2B marketers see better results with ABM over time than with a traditional approach.
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10 Books to Make You a Better Marketer
Brandon Redlinger
Ask countless uber-successful people about the key to their success, they’ll tell you it’s reading. Reading allows us to stand on the shoulders of giants.
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A Top B2B Advertising Best Practice: Keep It Simple, Sweetheart
Bonnie Thomas
Keep your B2B advertising simple with clear goals, simple and consistent messages across the experience, and single calls to action.
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This is How I ABM: Strategy Tips from Digital, Direct Mail, and Field Marketers
Stephanie Blackwell
Leaders from Business Online, Inverta, and PFL talk about marrying great content with engagement channels, and about attending to existing customers.
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Sales Scoop: Humanizing the Prospecting and Selling Process to Stand Out
Jesse Darsinos
Now more than ever it's important to stand out. Gone are the “hope all is well” days. It’s time to say hello to the age of humanization.
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Demandbase + Engagio: B2B Will Never Be the Same
Gabe Rogol
Read why the combination of Demandbase and Engagio is a game-changer for the ABM ecosystem and for the wider B2B market and how we will deliver the definitive, no-compromise ABM Platform.
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Black Lives Matter: Resources to Learn, Grow, and Do Better
Susan Glenn
Our internal list of resources so that we can do better together. By sharing it, we hope it might contribute to discussions in our broader communities.
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Webinars, ebooks, and videos -- OH MY! Thumbnail
Webinars, ebooks, and videos -- OH MY!
Dive deep into Account-Based Marketing with our in-depth ebooks, on-demand webinars, and topical videos. Explore the library