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The Account-Based Marketing Blog

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3 Ways to Personalize Content for ABM
Christine Otsuka
A breakdown of three ways you can personalize content for ABM without creating net new content from Uberflip's Christine Otsuka.
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ABM Innovation Summit Preview: How AI Can Unleash ABM
Mike Kostow
Michael Kostow, SVP and GM of Salesforce Pardot, shares a preview of his ABM Innovation Summit Keynote.
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Aligning tech investments for ABM 2.0
Ashley Shailer
Looking to level up your ABM efforts? Ashley Shailer from Inverta breaks down the four ABM tech investments as you move to ABM 2.0.
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“Think MadMen meet MarTech”: Tom Stein on why emotional creativity is crucial to ABM
Christine Farrier
Q&A with Stein IAS' Tom Stein on why creativity is essential in B2B and Account-Based-Marketing (ABM).
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How Account-Based Marketing Can Boost Sales Enablement in Your Company
Marne Reed
There’s no doubt about it—ABM is a game-changer for marketers. But starting an ABM initiative can have a bigger impact on your sales team than you may realize.
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Unleashing ABM at the 6th Annual ABM Innovation Summit
Chris Golec
The ABM space is evolving rapidly and CEO Chris Golec gets ready to unleash ABM at the 6th annual ABM Innovation Summit.
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Women in B2B Network: A Year in Review
Lia Hanson and Leanne Chescoe
Two women leaders from Demandbase, Lia Hanson and Leanne Chescoe, look at the Women in B2B Network's past, present and future.
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Why We Wrote a Book on ABM: 4 Years in the Making
Peter Isaacson
We wrote a book! Together with Chris Golec, Founder and CEO, and Jessica Fewless, VP of ABM Strategy, we compiled an actionable playbook for execution from start to finish.
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“Why Would you ever do Marketing Unless it was Account-Based?”: Conversations with our Partner Agencies
Christine Farrier
Conversation with Jill Melchionda, President of April Six, on how they are enabling their clients with account-based tactics across the board.
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How Personalized Prospecting Increases SDR Efficiency and Performance
John Dering
How Demandbase boosted pipeline by 70% while increasing the efficiency of the Sales Development Reps by delivering relevant and timely account insights.
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Sizzling Search Strategy: How Demandbase optimized SEM for Account-Based Marketing
John Dering
How Demandbase ABM-optimized search engine marketing to boost direct pipeline by 81% and decrease cost per opportunity by 39%.
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The Best B2B Marketing Conferences to Attend in 2019
Lia Hanson
Your guide to navigating the 2019 conference season.
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Webinars, ebooks, and videos -- OH MY!
Dive deep into Account-Based Marketing with our in-depth ebooks, on-demand webinars, and topical videos. Explore the library