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At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you.
We’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way).
In ABX, the Marketing and Sales departments operate as a team. Players work together to pass the ball back and forth down the field to create and win new business and drive account growth.
Jon and Kipp discuss a range of topics from where ABM fits into HubSpot’s marketing stack to the ever-growing importance of content in inbound marketing.
The “play” is the perfect metaphor for orchestration since it reflects the fact that there are multiple people at your company working together to interact with the account.
Your brand can have a massive impact on the success of all aspects of your go-to-market. Without good brand support, even the greatest ABX programs will have you struggling to hit your goals.
I sat down with Heidi Bamburg to get the inside scoop on sales intelligence and what the right tool can do to propel Sales teams towards bigger and better wins.
The Sales Intelligence Cloud empowers you to find your best prospects in any stage of the B2B buyer’s journey, so you can serve them with relevant content exactly when they want it.
The growth and evolution of predictive analytics is changing the way go-to-market is executed. With the use of big data and machine learning, the ideal customer is now easy to find using the right tool.
