Excited about what you've read about Account-Based Marketing and want to show your stuff? Get ABM certified with our online course which will give you what you need for getting your ABM strategy off the ground! Get certified
The most critical piece in your marketing strategy is selecting the right accounts. In traditional demand gen, you start with the WHAT. But in ABM, you start with the WHO. And that makes all the difference.
What Marketing and Sales teams need is one, single solution that delivers AND not OR. By this, I mean a no-compromise solution that combines the engageability of inbound marketing AND the precision and targeting of ABM.
A few early adopters of Demandbase One graciously agreed to sit down and give us a peek into what it’s like to use the new ABM Platform to take their ABM to the next level. Here's what they had to say.
It’s time to change the conversation around B2B marketing. The future of B2B is dependent on our ability as marketers to work with sales as a team at every stage of the account journey. Will you adapt?