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In this episode of “I’m Thinking Of,” Jennifer and I tackle what can feel like a daunting effort—creating effective digital marketing strategies that target the right audience with the right content at the right time.
Demandbase was named to Constellation Research’s Constellation ShortList™ B2B Marketing Automation for the Enterprise. Is this conversion a new way to GTM?
The modern marketer should be able to tell you who is on their website, what content they engaged with, and when activity occurred with ease. Understanding what impacted these activities in the first place is not easy to answer.
Drew Neisser, author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands, shares insights on how marketers and CEOs can get better aligned.
Many of us are wondering what other options are available to the well-known cookies. Join me and Gareth Noonan, on this episode of “I’m Thinking of” as we explore what life might look like in a brave new cookieless world.
Balancing data and technology with creativity and strategy to create an account-based experience (ABX) can be a lot... but there is some good news: you aren’t alone and you don’t have to do this yourself.
Asher Mathew, VP of GTM for Data Cloud at Demandbase, has gone on a bit of a personal journey to figure out technographic data. Join us for I'm Thinking Of!
At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you.
We’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way).
In ABX, the Marketing and Sales departments operate as a team. Players work together to pass the ball back and forth down the field to create and win new business and drive account growth.
Jon and Kipp discuss a range of topics from where ABM fits into HubSpot’s marketing stack to the ever-growing importance of content in inbound marketing.
