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Artificial Intelligence (AI) has been a big buzzword in B2B marketing for several years now, but how are marketers really using AI? And does the hype match up to reality?
Demandbase partners with Folloze to provide hyper-personalized account experiences to prospects and customers, regardless of channel or contact method.
There’s no doubt about it—ABM is a game-changer for marketers. But starting an ABM initiative can have a bigger impact on your sales team than you may realize.
