Excited about what you've read about Account-Based Marketing and want to show your stuff? Get ABM certified with our online course which will give you what you need for getting your ABM strategy off the ground! Get certified
I owe it to my mom to give back to her because she has sacrificed so much in life for me. Without her, I wouldn't have come to America, gone to college, gotten married, and raised three beautiful teenage girls.
ABX doesn’t invalidate your current ABM and lead-based strategies. It makes them stronger — by adding the critical principles of Customer Experience (CX).
When you harness insights from technographic data, you get to the heartbeat of what powers the business. And you can prioritize accounts with higher revenue potential.
The two of us have been using account-based Sales strategies for years, and we talk through how Sales teams can prioritize prospects to achieve their revenue goals.
Leads and opportunities are fine marketing metrics, but they're insufficient for measuring Account-Based Marketing. ABM requires ABM metrics. Here's how you get there.
