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How Demandbase boosted pipeline by 70% while increasing the efficiency of the Sales Development Reps by delivering relevant and timely account insights.
How do you measure B2B advertising? Consumer campaign success metrics aren't relevant when the B2B campaign goal is to drive awareness, credibility and consideration among a highly targeted audience.
Demandbase ABM Platform wins Gold for Innovations in Technology in the 10th Annual Golden Bridge Awards' Advertising, Marketing and Public Relations category.
The Field Marketing team is always on the road—Tenessa Lochner looks at the key B2B marketing trends that have emerged to help guide your 2019 ABM strategy.
