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The Account-Based Marketing Blog

Digital Marketing Insights and Innovation

Certification: Be the ABM hero at your organization! Thumbnail
Certification: Be the ABM hero at your organization!
Excited about what you've read about Account-Based Marketing and want to show your stuff? Get ABM certified with our online course which will give you what you need for getting your ABM strategy off the ground! Get certified
Spray and Pray? No Way. 5 Types of Data that Drive Marketing Efficiency
Bonnie Thomas
Marketing efficiency is about good data. Think of data as the dock from which you can launch your investment decisions.
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Sales Scoop: ABM Gives You Wings (with Sales & Marketing Alignment)
Susan Glenn
If your sales plays have been caged by batch-and-blast marketing and reactive sales tactics, shift to ABM and watch your performance take flight.
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This is How I ABM: Tips on ABM Pilot Programs for Demand Gen and CMOs
Stephanie Blackwell
You have to learn how to crawl before you can run. Our partners share how demand gen marketers and CMOs can pilot an ABM program.
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The #Fakenews About Advertising Budgets
Chris Golec
For business-to-business, advertising budgets have been increasing, even though B2C advertising budgets are declining. How can this be?
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Summer Isolation Blues? It’s the ABM Innovation Tour or Bust
Susan Glenn
Join the ABM Innovation Tour for the newest B2B insights, so you can help your team drive more pipe and win more customers. How’s that for an epic summer.
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From Woe to Whoa! How to Make Your Webinars Win Again
Angel Harley
Webinars are an opportunity to innovate with P.I.E., the components of an effective Account-Based Marketing strategy.
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Lead, You're Dead to Me: An Open Letter to Sales
Bonnie Thomas
Relying on purchase intent rather than on a form fill goes directly to sales productivity, the holy grail for sales folks.
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B2B Marketers: 6 Skills to Bolster Your Career
Brian Finnerty
Ready to build your marketing skills? Here's a list of six top-notch (and totally free) learning resources for any B2B marketer.
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This is How I ABM: Tips from Marketing Operations and Sales Development Pros
Stephanie Blackwell
Pros from Partner Marketing, Marketing Operations, and Sales Development share their perspectives on how to use ABM at work.
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5 Smart Plays for Effective Sales Development During a Crisis, A Personal Journey
Jay Tuel
Jay Tuel shares five smart plays he’s used to become a better Sales Development leader during the crisis created by COVID-19.
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Top Reasons Why a B2B DSP is Better than a B2C DSP (with Video)
Gareth Noonan
Gareth Noonan, our VP of Advertising, shares why Demandbase’s customized B2B DSP provides more value to your marketing strategy and performance than B2C DSPs.
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ABM Certification: It’s on the House
Brian Finnerty
We’re opening up our ABM Certification program to all at no cost. For every person who gets ABM certified, we’ll donate $1 to United Way, a charity that’s committed to helping communities deal with the impact of COVID-19.
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Webinars, ebooks, and videos -- OH MY! Thumbnail
Webinars, ebooks, and videos -- OH MY!
Dive deep into Account-Based Marketing with our in-depth ebooks, on-demand webinars, and topical videos. Explore the library