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By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us.
If data is so great, then why aren’t more companies using it more effectively? The answer is simple. Up until today, it’s been too hard.
Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired.
Today is a huge day for InsideView, and for the Sales and Marketing technology sector. We have agreed to join Demandbase!
Prior to Research in Action, Peter O'Neill spent 12 years at the analyst firm Forrester where found himself beguiled by this question ...
During Women’s History Month in March, the employee resource group at Demandbase Women@DB asked the #badasswomen at Demandbase to share their stories.
Personalization is about delivering the right message to the right person at the right time — it’s at the core of Account-Based Experience (ABX).
I owe it to my mom to give back to her because she has sacrificed so much in life for me. Without her, I wouldn't have come to America, gone to college, gotten married, and raised three beautiful teenage girls.
Call it a side hustle, call it a passion project. Either way, these women are truly inspirational, both 9-5 as well as before and after hours.
ABX doesn’t invalidate your current ABM and lead-based strategies. It makes them stronger — by adding the critical principles of Customer Experience (CX).
With Women's History Month upon us, we can all do more to inspire, to challenge, to chart a more equitable course for all women.
Don't be fooled by the exaggerated claims other vendors might make. We know we have the best target account Identification in the industry.
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