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Certification: Be the ABM hero at your organization!
Excited about what you've read about Account-Based Marketing and want to show your stuff? Get ABM certified with our online course which will give you what you need for getting your ABM strategy off the ground!
How Personalized Prospecting Increases SDR Efficiency and Performance
How Demandbase boosted pipeline by 70% while increasing the efficiency of the Sales Development Reps by delivering relevant and timely account insights.
Sizzling Search Strategy: How Demandbase optimized SEM for Account-Based Marketing
How Demandbase ABM-optimized search engine marketing to boost direct pipeline by 81% and decrease cost per opportunity by 39%.
The Best B2B Marketing Conferences to Attend in 2019
Your guide to navigating the 2019 conference season.
Better measurement for B2B advertisers starts with an account-based approach
How do you measure B2B advertising? Consumer campaign success metrics aren't relevant when the B2B campaign goal is to drive awareness, credibility and consideration among a highly targeted audience.
B2B Marketing Strategies: Sales and Marketing Alignment for Account-Based Marketing
Need better sales and marketing alignment? Get tips for strengthening the ties between the teams to create a long, happy, and valuable relationship.
Top 3 Ways Agencies Are Growing the ABM Pie
The 3 primary buckets of opportunity in today's ABM ecosystem where agencies and service providers are playing a major role.
Get ready to go all in at the 6th annual ABM Innovation Summit
Registration is now open for the 6th annual ABM Innovation Summit. Save up to 50% on conference fees by registering before November 27.
B2B Advertising: Are you sure you’re reaching your buying committee?
Three questions to ask to your account-based advertising data provider to ensure you're reaching who you think you are.
Demandbase ABM Platform Wins Gold Award
Demandbase ABM Platform wins Gold for Innovations in Technology in the 10th Annual Golden Bridge Awards' Advertising, Marketing and Public Relations category.
"How Do I Tie Advertising Spend to Business Outcomes?” and Other Burning Questions
Learn how to make sure you're targeting the right accounts, tying advertising to business outcomes, and help sales increase efficiency.
Top 5 B2B Marketing Trends We Learned On The Road
The Field Marketing team is always on the road—Tenessa Lochner looks at the key B2B marketing trends that have emerged to help guide your 2019 ABM strategy.
Top 3 Excuses from ABM Naysayers
2018 may be fleeting, but Account-Based Marketing (ABM) is here to stay. Christine Farrier combats the top 3 ABM excuses from naysayers.
Webinars, ebooks, and videos -- OH MY!
Dive deep into Account-Based Marketing with our in-depth ebooks, on-demand webinars, and topical videos.
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