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When you harness insights from technographic data, you get to the heartbeat of what powers the business. And you can prioritize accounts with higher revenue potential.
The two of us have been using account-based Sales strategies for years, and we talk through how Sales teams can prioritize prospects to achieve their revenue goals.
Leads and opportunities are fine marketing metrics, but they're insufficient for measuring Account-Based Marketing. ABM requires ABM metrics. Here's how you get there.
In today’s competitive environment, personalization is a critical differentiator. We set out to give you the keys to deliver a more personal, relevant, and timely message to your buyers.
As an ABM strategist, I work with a lot of clients to make sure their ABM programs are optimized for the best results. Let’s break it down into five key areas.
