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A Big (Data) Day for B2B
Gabe Rogol
By acquiring InsideView and DemandMatrix (on the heels of Engagio last year) Demandbase is taking the most significant step our customers have asked of us.
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Why Data Will Eat the World
Jon Miller
If data is so great, then why aren’t more companies using it more effectively? The answer is simple. Up until today, it’s been too hard.
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New Beginnings: DemandMatrix + Demandbase
Meetul Shah
Today, I am pleased to announce that DemandMatrix (“DMX”) is joining forces with Demandbase by signing a definitive agreement to be acquired.
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InsideView + Demandbase: Creating a Data Powerhouse for Go-To-Market Impact
Umberto Milletti
Today is a huge day for InsideView, and for the Sales and Marketing technology sector. We have agreed to join Demandbase!
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Behind the Report: Why the RIA ABM “Vendor Selection Matrix” Is Different and How Demandbase Fared
Jackie Palmer
Prior to Research in Action, Peter O'Neill spent 12 years at the analyst firm Forrester where found himself beguiled by this question ...
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The Women Who Inspire Us: Stories from Women at Demandbase
Susan Glenn
During Women’s History Month in March, the employee resource group at Demandbase Women@DB asked the #badasswomen at Demandbase to share their stories.
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Personalized Marketing Matters! How to Deliver Customized Messaging to Target Accounts
Ruth Juni
Personalization is about delivering the right message to the right person at the right time — it’s at the core of Account-Based Experience (ABX).
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The Lessons My Mother Taught Me: Growing Up in a Vietnamese Refugee Family
Thanh Cordell
I owe it to my mom to give back to her because she has sacrificed so much in life for me. Without her, I wouldn't have come to America, gone to college, gotten married, and raised three beautiful teenage girls.
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Four Badass Women at Demandbase and Their Side Hustles
Beth Tiltges
Call it a side hustle, call it a passion project. Either way, these women are truly inspirational, both 9-5 as well as before and after hours.
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Five Reasons Why Account-Based Experience (ABX) Matters (infographic)
Jon Miller
ABX doesn’t invalidate your current ABM and lead-based strategies. It makes them stronger — by adding the critical principles of Customer Experience (CX).
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Taking Action: Women’s History Month 2021
Jackie Palmer
With Women's History Month upon us, we can all do more to inspire, to challenge, to chart a more equitable course for all women.
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In This New Era, Demandbase Unlocks Improved Target Account Identification with More IP and Cookie Data
Russell Martin
Don't be fooled by the exaggerated claims other vendors might make. We know we have the best target account Identification in the industry.
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Webinars, ebooks, and videos -- OH MY!
Dive deep into Account-Based Experiences with our in-depth ebooks, on-demand webinars, and topical videos.
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