of B2B marketers will pilot or launch full-scale account-based programs to target and engage groups of buyers in selected accounts.
As the pioneer and leader in account-based go-to-market, Demandbase helps you find the accounts that matter, engage across channels, and close deals by aligning with sales.
higher win rates with tightly aligned Sales and Marketing.
As the pioneer and leader in account-based go-to-market, Demandbase helps your team be proactive instead of reactive.
With Demandbase One, you finally have an Account-Based Experience solution that lets you engage accounts with the right experience at every stage of the buyer journey. Think big, start simply, and scale up over time — resulting in easy onboarding, fast ROI, and unlimited flexibility. See why the new Demandbase is the leader in ABX for the entire revenue team.
Apigee uses ABM to deliver highly personalized customer experiences across both sales and marketing.
Full-funnel ABM helps DocuSign identify, target, and convert their best-fit accounts.
Coupa relies on Demandbase for first-party and third-party data, which powers its ABM program
Own the definitive guide to market segmentation, a mainstay resource for your ABX programming. Get insight into dividing accounts for refined audiences—to achieve targeted outreach that improves pipeline velocity, closes more deals, and increases contract value.
Account-Based Experience (ABX) is a customer-centric rethinking of an account-based go-to-market — one that incorporates Account-Based Marketing and much more.
Everything you need to know to wrap your head around ABM and the mind-blowing ways it can help.
Find out, step by step, how to get started and set yourself up for max account-based success.
Ready to go big? Great. Let us talk you through key considerations as you put together your plan.
Get up-to-speed quickly on Account-Based Marketing best practices with our certification courses.
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