Demandbase Featured Customers

Adobe
Arcsight, an HP Company
Avery Dennison
Blue Coat
Cisco WebEx
Dell
Docusign
Freightquote.com
Informatica
NetApp
Tableau Software

Dell

Case Study: Dell Improves the Site Visitor Experience Challenge Solution with Demandbase Real-Time Identification and Adobe Test and Target

The Dell Public and Large Enterprise marketing team evaluated Demandbase Real-Time Identification Service for Content, using Adobe Test and Target, a solution to gain insight into the composition of their web traffic and the identity of website visitors. The goal was to understand the ‘lost users’ and develop creative to direct the users back to relevant sections of the website.