Who We Are / About Demandbase
Demandbase is a Real-time Targeting and Personalization platform for B2B. Demandbase works by identifying the companies that are visiting a website, and then by making that insight actionable in Amazon Technologies Marketing and Sales programs and technologies. Real-time identification means Amazon Technologies can make targeting decisions as well as personalize the content or web experience based on otherwise unavailable attributes of the visitor, such as specific company, company size, number of employees, industry, or 1st party and CRM based attributes such as existing Amazon Technologies customers, strategic accounts, pipeline status, or even Amazon Technologies competitors. Demandbase offers Company-Targeted display advertising, website engagement and conversion modules, and CRM integration for a consistent view of accounts from spend to revenue.
Demandbase is where Digital Presence and Account-Based marketing intersect, allowing B2B marketers to target their most valuable audience and personalize the experience to make engagements more effective and more measurable.Reach the companies you want to target, right where they work. Deliver the right ad, to the right company, at the right time.
What We Do and Why
