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Demandbase B2B Marketing White Papers

  • White Paper:
    Creating and Managing Demand in B2B Marketing

    Leaky sales funnels increase acquisition costs

    Creating demand, generating prospects, managing and nurturing leads

    Brand new white paper focused on helping marketers ensure that they convert more suspects into qualified prospects by creating an effective mix of best practices that create and manage demand.

  • White Paper:
    Post-Click Marketing

    Market to the silent majority of your Web visitors

    Generate More Selling Opportunities from Your Web Traffic

    It’s estimated that over 95 percent of site traffic is browsed anonymously, with a roaming “silent majority” moving in between search engines and sites without ever filling out a form or picking up the phone. This equates to a huge loss for businesses which have carefully planned, tracked and catalogued campaigns to drive clicks to their Web site. …

  • White Paper:
    Microtargeting for Macro Results

    B2B Email Response Rates

    How highly-targeted campaigns dramatically improve B-to-B marketing results

    The best way to improve marketing ROI is to improve campaign relevance, and by targeting messages to generalized groups just isn't enough. Business to business (B2B) marketers need to engage in “microtargeting,” …

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