What We Do And Why / Consulting Services
The Demandbase platform is critical to an optimized web strategy for B2B Marketing. The consulting team helps you in creating, developing and implementing the strategy to achieve this vision. Led by marketers that have implemented an optimized web experience first hand in their organizations, Demandbase Consulting brings real world experience and technology know-how to help imagine and realize the potential of an optimized web experience.
We work according to your your needs and follow a custom optimized success roadmap best that has been developed for your situation and will help you get time-to-live and time-to-value in the most optimal time frame.
Based on the level of resources availability at your end, suggested roadmaps can vary greatly – from very light involvement that provides just the basic toolkits, training and coaching to high involvement where the Demandbase consulting team works with you every step of the way in creating the strategy, building the deployment plan, implementing the technology integrations and finally ongoing involvement to help you run your optimized systems.
Using Demandbase Consulting Services in the initial implementation of our platform is the most efficient way to get value.
The Self Start engagement enables a client’s in-house or otherwise already resourced technical team to independently deliver a best practice Demandbase integration with appropriate support. Take advantage of four hours of consulting with a Demandbase Strategic Solution Consultant including training, help with customizations, strategic analysis and solution review.
The Strategic Services Implementation Engagement provides a connector into one of about thirty technologies that we complement, including most CMS tools, marketing automation packages, A/B and multivariant testing solutions, analytics platforms and chat services. This service is designed to save your team the coding time and provide a plug-n-play integration between Demandbase and your current marketing stack.
Need help getting started with target account marketing? Our Strategic Services are best practice-based offerings designed to help B2B marketers turn account-based marketing in to programs that scale across your marketing funnel.
For B2B, targeting accounts makes sense. Being able to segment them by the way you go-to-market, build products and solutions, or prioritize your programs becomes actionable if you have alignment across your own marketing, sales and field organizations.
We recognize both the value and challenges with getting teams ready to execute against an account-based marketing model. To make an impact, it means having the right Target Account Marketing plan and tools to scale and integrate your marketing programs.
We’ve worked with the leading B2B marketers get set up with Demandbase technology. Along the way, we’ve documented best practices and consulted with our customers on the types of activities and tactics required even before implementing our own solution. And, as B2B marketers ourselves, we experience the same journeys you do in planning and executing marketing to our own target accounts.
Our half-day Target Account Marketing Workshop, co-delivered with New Business Strategies, defines a strategy and blueprint to help you understand key gap and opportunity areas for improved alignment and execution, from content mapping to your own business buyers’ journey to enhanced B2B web analytics and more. With your collaboration, we deliver a systematic Target Account Marketing blueprint built to your team’s goals and success measurements – with a set of customized insights to get your marketing and sales teams working successfully on efforts that result in revenue.
Managed Analytics is a complete program that certifies your Demandbase Analytics implementation and provides a dedicated consultant to help your team set KPIs, build reports and manage the insights from your web analytics dashboard and tool. Our ongoing engagement extends your web analytics resources by setting the right foundation to get your team esta blished for successful transformation to a B2B web analytics insight engine.
Landing Page Optimization is a turnkey service, co-delivered with SiteTuners, to help your team eliminate the barriers to landing page conversion by improving the engagement experience for visitors across page elements, including removing form friction. An effective way to test and measure content targeting techniques and forms optimization on a single landing page redesign before taking on a broader website optimization or site re-design project.