What We Do And Why / Live Engagement
As the online consumer buying experience begins to influence how we research our purchases at the office, more and more people are becoming accustomed to seeking out live assistance when it is available. The live chat industry, which found initial success in B2B as a support tool, has seen increased usage as a marketing engine. More and more people are using live chat to help them find the content that they need.
B2Bs need account-based visibility into the prospects live on the site, so that they can selectively dedicate live chat resources to the companies that are most likely to become revenue.
B2Bs are packing more and more content into their websites, and their visitors are searching for anything that is relevant to them. When one of your strategic accounts is on your site, you need to reach out to them to make sure they can find what they are looking for.
Demandbase works in concert with your existing Live Chat solution and can identify site visitors based on their company identity in real time. Live chat agents can leverage this information in order to better prioritize their chat targets. With this additional insight into website traffic, your company can identify your most valuable visitors and proactively initiate chat sessions with your named accounts while ignoring lower priority visitors. Agents can focus their time and resources on the right visitors at the right time leading to an increased quality of chats and a lift in site visitor conversion rates.
Identify the companies you have been waiting for. Engage target accounts and customers the minute they hit your website. Give your most important customers immediate, high-level support the minute they hit your site, and convert more of the companies your sales team is chasing with proactive chat invitations whenever they arrive.
“Knowing what company you are about to chat with is incredibly powerful from an engagement perspective. When you have more context, you can steer the conversation in a direction that leads to a larger opportunity.”