What We Do And Why / Company-Targeted Advertising
Once, B2B advertisers could only target the content a prospect might be interested in. Now you can actually reach your target companies directly.
Send the accounts most likely to convert to your site, then prove the value of your marketing with real metrics like engagement, conversion and revenue.
Why pay for every website visitor to see your ad, when you can serve it to only the exact companies you want to reach—and pay only when they see it? With Demandbase Company-Targeted Advertising, every impression is put in front of the accounts that matter most to you. And not one impression is wasted.
Traditional display advertising calls upon advertisers to consider the content where their ads will be displayed, and as a result 67% of all ads are served to unintended targets*. Publications and websites are strategically selected based upon their readership, with the hope that your advertising will be seen by the right people and the assurance it will be clicked on by many of the wrong ones. With company-based targeting, B2B companies can advertise across any or all networks, knowing that only the accounts they are interested in connecting with will see their ads.
* source comScore vCE Charter Study, March 26, 2012
Get inside your target companies. Drive more qualified traffic to your site and speed opportunities into conversions by putting a targeted message in front of only your target companies. Precisely deliver every impression to the exact companies most likely to convert. Instead of using content to target ads, you can target specific companies, by name.
Request a demo of the only zero-waste advertising solution for B2B