What We Do And Why / Account Based Marketing
Effective B2Bs sell to accounts in their sweet spot. They focus on the accounts that are most likely to become revenue, and they are likely to become customers because they share common ground with the existing customer base. And yet many B2B marketers are still running campaigns focused on generating a high volume of leads with the right titles, working in the right departments, focusing on individual roles regardless of account. The reality is that you need to do both.
Demandbase works by identifying the company visiting your website before you interact, allowing you to use information about the account (and how well they fit into your target markets) to improve conversions and engagement across your web forms, CRM, marketing automation, web analytics, content strategy, advertising strategy and live engagement.
Learn about the possible applications for account-based marketing across a variety of different use cases:
Explore our collection of Account-Based Marketing best practices, white papers, videos, tips and tricks.