Solutions

Frequently Asked Questions

What is Demandbase? Demandbase is a technology company transforming the way B2B companies identify, reach and convert new customers. To this end, we introduced an online "lead quality platform," Demandbase Central™, comprised of search, scoring and transaction engines that power a new breed of SaaS solutions. All of our new offerings uncover, qualify and deliver B2B sales prospects to customers in an easy-to-use, pay-as-you go shopping environment.
How does Demandbase stand out from the competition? It's our technology-based approach to an age-old industry problem – how to deliver a steady, predictable stream of qualified leads to sales forces and channel partners. Beyond Google, the largest lead generator in the world, there has been little innovation in the lead business over the last 30 years. Data companies don't understand software and software companies don't understand data. We combine the best of both worlds to bring accuracy, transparency and simplicity to an industry in desperate need of innovation. Our data- and software-agnostic platform is so flexible, that we're able to serve the distinct, yet overlapping needs of BOTH marketing departments and sales professionals. Simply put, Demandbase makes lead generation as precise, fast and flexible as shopping for music online.
How can Demandbase help me? Our solutions are shockingly easy-to-use, virtually risk free and you can see results in minutes! Sales people or marketers can create a free account for Demandbase Direct™ right here, and then see how easy it is to buy a specific contact at a targeted company, or choose an entire vertical with the click of a button. Or, anyone can go to www.demandbasestream.com and download our FREE desktop widget that appears as a ticker on the desktop streaming names of businesses visiting your Web site, their interests and appropriate people to conact in real time. At a glance experienced list buyers will recognize information from leading data sources – comprehensive descriptions from Hoovers, recently updated addresses from ZoomInfo, financial information from Dunn & Bradstreet – all in one place. And, once a user completes a profile we will score and organize results based on relevancy, data quality and responsiveness of each contact in the database. The score allows you to choose only those business contacts most likely to become a prospect. Users can set up their account to deliver one or thousands of unduplicated leads at a time, to a user's email, desktop or CRM system in seconds. To hone in further on your targets, we allow you to cross reference contacts that exist in your CRM or social network.
Who uses Demandbase? Any B2B sales or marketing professional can use Demandbase. There are no subscriptions or minimum purchases required. Customers range from individual consultants, all the way up to and including GE and Microsoft.
What kind of contacts can be found on Demandbase? 100% of the business contacts are employed at U.S. businesses with more than $5 million in revenue. All industries, all departments, and all levels within the organization are represented.
Can I purchase emails, and what is your privacy policy? Yes, a large portion of the contacts in Demandbase's marketplace include email. Emails are sourced from Demandbase's data partners that follow strict opt-in practices. Additionally, Demandbase sends periodic communications to the marketplace providing them with the opportunity to opt-out. We do not accept data that is harvested off the Web or contributed from unapproved third parties.
Do I need to buy a subscription? No. There is no trial period or subscription required. In Demandbase Direct™, you only pay for the business contacts or marketing lists that you drag into your shopping cart. Demandbase Stream™ is a completely free desktop tool that monitors and reports on Web site traffic in real time.
How big is the Demandbase contact database? There are approximately 4 million business contacts in Demandbase. More than 98% of all U.S. businesses with more than $5 million in revenue are represented.
Why will marketers want to use Demandbase? Superior marketing results. Demandbase is the first to offer a scoring technology that measures the relevancy, data quality, and responsiveness of each contact in the database. The score, called a "Performance Index," allows marketers to pick the business contacts that are most likely to generate higher volumes of quality business leads.
How is Demandbase different from its competitors? There are three key differentiators. First, we partner with leading data companies and upload information into our network – we then supplement their data with much richer classifications. Second, our technology platform is designed to score and rank business contacts based on each user's unique needs and the historical performance of the data partners. Lastly, the online experience enables users to find exactly what they need and check out in matter of minutes.
How do I find a specific company? Enter a specific company name in the search box labeled "By Company" in the upper left corner of Demandbase Direct. Press "Go" to initiate your search. You can search on multiple companies by separating your entries with a comma. To find leads for a large quantity of target companies, please contact our sales department at 415-683-2660.
What is a Performance Index? The Performance Index is a measure of how well a contact matches your target customer profile, the quality of data based on the source and freshness, and a behavioral information from previous campaigns . The scale ranges from 1 to 100.
How is my credit card information secured? Your credit card information is encrypted in our system and is not saved unless you explicitly authorize it.
How do I change my password? From the log in screen, simply select the "Forgot Password" link and enter your email. We will email you a temporary password which can be changed once you log in.
Can I select multiple leads? Yes, you may select an entire column from a chart and drag it to the Lead Cart for purchase. Or, you may use one of the standard CTRL-click or SHIFT-click combinations to select multiple leads from the table.
How do I remove my name from your database? We will remove your name from our database upon your request. Please send an email to support@demandbase.com or call 415-683-2660.
What type of data or fields do I receive when I buy leads? Every lead in Demandbase comes with full contact and company details including address, title, industry, phone and email (when available).
How is the data formatted? The data is delivered in a .csv format which you can open in Microsoft Excel or a variety of other applications including Microsoft Outlook, and most CRM applications.
What is your quality policy? Purchased leads that contain an email address that bounces, or is incorrect, may be forwarded to support@demandbase.com for evaluation. If the email address is not valid, Demandbase will issue a credit to your account.
Where does the data come from? Demandbase sources data from a variety of well established, high quality information providers. We have relationships with each firm that provides data to our network.
Does my information get populated into Demandbase? What is your privacy policy? All business information in Demandbase's system come from well-known, trusted sources who have been serving data to salespeople for decades. We do not accept data harvested from questionable sources the Web or contributed from unapproved third parties, as we believe that open databases breed spam, false contacts and often breach the social pact between colleagues. Demandbase regularly communicates with the companies in our database, providing each person the opportunity to opt-out if desired at any time. Your information never becomes part of our network and is not sold, shared, or distributed to any third party. Please see our Privacy Policy for more information.
How often do you update your data? Our data sources provide us new feeds on a weekly basis.
I want to buy 50k leads. How do I do that? Buying 1 lead or 100,000 leads can be done the same way. For large and frequent purchases, we can establish a corporate account. Please contact a Demandbase representative to inquire further 415-683-2660.
Does Demandbase work with Salesforce.com or other CRM systems? Yes. Demandbase is compatible with most CRM systems and Demandbase integrates directly with Salesforce.com. Businesses can log into Demandbase directly from Salesforce.com, and automatically remove duplicates, either previously purchased online, or existing in the CRM database, from a shopping cart to ensure that all purchased contacts are new. All contacts can be loaded directly into your Salesforce.com system. Future versions will automatically integrate with other large CRM providers such as SAP, Oracle and Microsoft.
How can I get the information into my CRM system? If you use Salesforce.com, new business contacts can be added directly to your CRM system at check out. Alternatively, you can upload a .csv file sent to you via email directly to your CRM system.
How do I de-dupe names I already have or want to suppress? Suppression and de-duplication can be performed at no extra cost for lead quantities over 1,000. Any duplicates will be credited to your account. If you are a Salesforce.com customer, the AppExchange version of Demandbase's solution will perform de-duplication automatically.