When you know the company about to visit your website, every interaction can be more effective.
Learn how to integrate the Demandbase Real-Time Identification Service into your forms, web content, site metrics, and even chat!
Identify, Engage, Convert!
Avoid the Lead gen Trade-off
This eBook pairs best-practice strategies for Web Forms with NEW actionable tactics to improve form conversions without sacrificing lead data!
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If you could tell what company a new visitor to your site was coming from would you want to customize your content to show them the offers that are the most likely to move them to the next level of engagement?
What if you could increase conversions using shorter web forms, while capturing all the data you need for a qualified conversion? What if you could track the success of your campaigns through the response of a target account?
Demand Real-Time ID gives you this power by providing business profile data for site visitors before you interact with them, and lets you engage knowing who is on your site, while they are there.
The Demand Real-Time Identification Service is fueled by our Business Resolution Platform to provide the business profile data (company name, location, size, revenue, etc.) of your site visitor so that you can customize every interaction to provide the most relevant information at every stage of engagement. New visitors get information to stimulate conversion, existing customers get knowledgeable engagement responsive to their known needs. Site visitors stop being anonymous page visits and are now identified as a company or audience; you get detailed analytics for understanding what corporate entities are visiting you and can increase the efficiency of your marketing programs for the efforts that you know are most successful.
Marketers can also leverage the Real Time Identification Service to classify their audiences by company size and origination. This Audience Classification capability provides insight into the composition of web traffic, segmenting traffic by company size, specific verticals, and origin; this provides marketers with unique visibility into their website traffic. With this capability, marketers receive insight immediate insight to effectively analyze and measure their traffic, by detailed audience segments. Audience classification also provides marketers with the necessary insight to create targeted and relevant content to these segments, enabling them to create and deliver offers and content specific to an enterprise vs. and SMB company.
Real Time Identification Service Demo
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Plug Demandbase Real-Time Identification into your existing web forms.
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