Knowing you're going to get your ad directly to the right companies is really valuable. Demandbase's approach is the only way I've been able to identify that you can actually do this
Get robust analytics on the companies visiting your website by name, industry, size, revenue, account status and more. Leverage this data to uncover how successfully you are attracting, engaging and converting your target accounts and key segments. With Demandbase plugged into your analytics tool, you will also be able share reports and alerts with your sales team about which accounts are showing buying signals.
Get beyond aggregate visitor and pageviews to explore site metrics by business segments. You can see how well you are attracting target accounts to the site, how much time certain industries are spending, if bounce rates are high for enterprise companies, who's converting (or not), and much more.
It is critical to understand the online traffic and activity patterns of your visitors. Demandbase provides you with the essential elements for segmenting your B2B traffic by industry, size, revenue, or account status.
Demandbase identifies your business traffic so that you can then segment and monitor the traffic from the companies that are most likely to become revenue.
1. Home Page
2. Product A Page
3. Pricing Page
1. Product A
1. Product A
3. Product C
With 67% of the B2B buying process taking place online, buying signals on your website are not something you can afford to miss. You need the ability to tune in to these signals and then reach out, ensuring those interested... Read more