Company

Demandbase Privacy Policy

Driving stronger privacy across the industry is an essential part of Demandbase's strategy.

We do this by helping marketers better target their audience and avoid pricing models designed to increase the volume of communications. While Demandbase's solutions are focused on improving marketing results and lowering costs, we are also reducing unwanted email, phone, and postal communications by as much as 50%.

Anti-Abuse

If you suspect a client of abusing our services, please contact us at abuse@demandbase.com. All complaints are investigated, and you will receive a response on the action we will take to resolve the issue.

Partners

Demandbase has aligned with recognized leaders in the direct marketing industry and hopes to influence how practices are reshaped in the future. Please contact us at privacy@demandbase.com to learn more.

	DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. www.the-dma.org
	The eec is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value. www.emailexperience.org
	CAUCE, The Coalition Against Unsolicited Commercial Email is an all volunteer organization, created by Netizens to advocate for a legislative solution to the problem of UCE (a/k/a "spam"). www.cauce.org

This policy describes how Demandbase uses and protects your personal information.

Scope

This privacy policy describes how we handle the personal information that you supply to us or concerning your use of our services available through the www.demandbase.com Web site (the "Site") and applies generally to any affiliated Web sites. By accepting the Privacy Policy and the User Agreement in registration, you expressly consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy.

This Privacy Policy is effective on August 1, 2006 for any current users, and upon acceptance for all new users.

Collection

You can browse the Site without telling us who you are or revealing any personal information about yourself. Once you give us your personal information, you are not anonymous to us. If you choose to provide us with personal information, you consent to the transfer and storage of that information to our servers located in the United States.
We may collect and store the following personal information:

email address, physical contact information, and (depending on the service used) sometimes financial information, such as credit card;
transactional information based on your activities on the Site (such as purchases you make, purchase content, and searches conducted, all as they relate to your account or purchases);
billing and other information you provide;
correspondence through the Site, and correspondence sent to us;
computer sign-on data, statistics on page views, traffic to and from the Site, and ad data, other information, including IP address and standard Web log information; and supplemental information from third parties.

Marketing

We don't sell or rent the personal information we collect from your using our Site to third parties for their marketing purposes without your explicit consent. We may combine your information with information we collect from other companies (such as demographic data) to improve and personalize our services. If you don't wish to receive marketing communications from us, simply "unsubscribe" located at the end of any marketing communication.

Use of Information

Our primary purpose in collecting personal information is to provide you with a safe, smooth, efficient, and customized experience. You agree that we may use your personal information to:

provide the services and customer support you request;
resolve disputes, collect fees, and troubleshoot problems;
prevent potentially prohibited or illegal activities, and enforce our User Agreement;
customize, measure, and improve our services and the Site's content and layout;
share service updates, and promotional offers based on your communication preferences;
Our Disclosure of Your Information
We may disclose personal information to respond to legal requirements, enforce our policies, or protect anyone's rights, property, or safety.
We may also share your personal information with:
Employees and agents of Demandbase in order to help detect and prevent potentially illegal acts;
service providers under contract who help with our business operations;
other third parties to whom you explicitly ask us to send your information;
those serving apparently valid subpoenas;
other business entities, should we plan to merge with, or be acquired by that business entity.

Without limiting the above, in an effort to respect your privacy we will not otherwise disclose your personal information except when we believe in good faith that the disclosure of information is necessary to prevent imminent physical harm or financial loss or to report suspected illegal activity.

Cookies

We use "cookies" (small files placed on your hard drive) on certain pages of the Site to help analyze our Web page flow, customize our services, measure promotional effectiveness, and promote trust and safety. We use cookies to provide services to you.
A few important things you should know about cookies are that:

We use cookies to help identify you and maintain your signed-in status.
Most cookies are "session cookies," meaning that they are automatically deleted from your hard drive at the end of a session.
You are always free to decline our cookies if your browser permits, although doing so may interfere with your use of the Site.

Cookies allow:

You to enter your password less frequently during your use of our Site.
Us to provide information that is targeted to your interests.
Us to promote and enforce trust and safety.
Us to offer certain features that are only available through the use of cookies.
Us to measure promotional effectiveness.
Us to analyze our Web page flow.

You are always free to decline cookies if your browser permits. However, if you decline cookies, you may not be able to use certain features on the Site, and you may be required to reenter your password more frequently while using the Site.

Account Protection

Your password is the key to your account. Use unique numbers, letters, and special characters and do not disclose your Demandbase password to anyone. If you do share your password or your personal information with others, remember that you are responsible for all actions taken in the name of your account. If you lose control of your password, you may lose substantial control over your personal information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately notify us and change your password.

Accessing, Reviewing and Changing Your Personal Information

You can see, review and change most of your personal information by logging into the Site. Generally, we will not manually modify your personal information because it is very difficult to verify your identity remotely. You must promptly update your personal information if it changes or is inaccurate. Upon your request, we will close your account and remove your personal information from view as soon as reasonably possible, based on your account activity and in accordance with applicable law. We do retain personal information from closed accounts in order to comply with law, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigations, enforce our User Agreement, and take other actions otherwise permitted by law.

Security

Your information is stored on our servers located in the United States. We treat data as an asset that must be protected and use certain tools (encryption, passwords, physical security, etc.) to protect your personal information against unauthorized access and disclosure. However, as you probably know, third parties may unlawfully intercept or access transmissions or private communications. Therefore, although we work very hard to protect your privacy, we do not promise, and you should not expect, that your personal information or private communications will always remain private.

Phishing

In order to protect yourself from email that appears to be from Demandbase, but may be from a disreputable third party, you should never provide any personal information directly in response to an email you believe you have received from us. Rather, you should always close any such email, open your browser, log directly in to the Demandbase Site and change, update or modify any such personal information only using our Site. In the event that you believe that you have received a request for personal information in an email message that is made to appear that it was sent by us, please inform us immediately.

General

We may amend this Privacy Policy at any time by posting the amended terms on the Site. All amended terms automatically take effect 30 days after they are initially posted on the Site.