Online Advertising Enhanced for B2B
Website Traffic Quality Used to Drive Revenue
If you are a B2B advertiser, you've spent time on the creative and choosing the specific channels for your online advertising campaign and you are under the gun to show clear results, and fast. But how do you ensure you are driving the right traffic rather than an online audience of people that have zero chance of buying your product or service? Demandbase Professional helps you measure the efficacy of your online marketing channels — in real-time — and take online advertising campaigns to a new level so that your company can connect with the companies viewing and clicking on your ads.
Demandbase Professional for Publishers provides important details about the businesses who visit your site including when they visited, what pages they viewed, and the best business contacts to follow-up with
Demandbase Professional™ is focused exclusively on the B2B sector, and enables business publishers to bring the right audience to their advertisers and demonstrate the make-up of the industries, sectors and companies viewing and engaging with their ads. Contact us for a list of business publishers using Demandbase Professional.
Using Demandbase Professional, B2B marketers can finally measure the quality of website traffic generated by online advertisements, paid search, social media, PR or other channels (see press release). B2B Web analytics tools enable web advertisers to not only see the relevant companies clicking on their ads — including all of the firmographic information of greatest interest to BtoB advertisers (company, revenue, market size, number of employees) — but remarket to the right people at these companies ina meaningful way. Equipped with more control and visibility into which online channel and campaigns are driving the highest value audience, advertisers and the B2B online marketing communitycan more intelligently shift marketing dollars to drive higher traffic quality.
Ready to see how Demandbase Professional can take your marketing strategy beyond branding and turn your online advertising into a powerful lead generation tool? Try Demandbase Professional today.
