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Demandbase B2B Marketing White Papers
Demand Generation White Papers
- Microtargeting for Macro Results:
How highly-targeted campaigns dramatically improve B-to-B marketing results.
The best way to improve marketing ROI is to improve campaign relevance, and by targeting messages to generalized groups just isn't enough. Business to business (B2B) marketers need to engage in "microtargeting," where relevant messages are communicated to individuals or small groups of contacts with similar business needs. In this white paper, guidelines for utilizing highly targeted marketing techniques are explored so that you can improve response quality of your marketing campaigns, eliminate the incremental costs associated with marketing to the wrong groups, and dramatically improve the return on your marketing investments.
