News

Featured Sales Cycle: Technology Our monthly pick to make your sales efforts more effective.

The Pursuit Group
Recently, we went searching for solutions to a couple of client issues:

– The sales VP at one client needed to find the right person (by title) to contact at prospect companies in a newly-targeted industry for a product line extension.

– The marketing director at another customer was under increasing pressure to deliver a better ROI on his lead generation efforts, and was not getting any help from his regular sources, including a business list broker.

During our search for solutions, an odd thing happened ... we found a single source that could solve both problems.

March, 2008
Xactly Targets Finance Prospects By Screening Marketing Database

DemandGenReport ... by Amanda Ferrante, Assistant Editor
Xactly's response rates increased over 300% from their historical average...while saving the cost of mailing, calling, or emailing stagnant leads. "We have leveraged Demandbase for lists in support of quarterly regional executive seminars," says Karen Steele. "We intend to utilize Demandbase for targeted lists to build out our house list across the U.S. and Canada."

February, 2008
How B2B Marketers are Leveraging Web 2.0 to Drive Revenue

Wall Street Radio Interview with Demandbase CEO
In this 10 minute interview, Demandbase CEO, Chris Golec, shares how leading B2B marketers are taking advantage of Web 2.0 technologies to increase revenue and improve predictability.

November, 2007
Next Generation List Acquisition

Article by Demand Gen Report Online Publication
Editor-In-Chief, Andrew Gaffney, evaluates the benefits of Demandbase's approach to delivering higher quality data vs. other emerging solutions..

November, 2007
Harvesting More Responses from Your Campaign

Webinar by ON24 with Lead Generation Expert from Demandbase
Industry webinar discussing the benefits close loop marketing. Several best practices are discussed.

November, 2007
2 Targeted Steps That Produce Big Email Conversion Rates

Article by Jason Stewart from Demandbase Regarding Targeted Marketing
Jason Stewart from Demandbase shares some less common best practices for improving response rates to email campaigns.

November, 2007
Salesforce.com "Breakthrough App of the Year" Finalist

Recognition by Salesforce.com for Innovation on Their AppExchange Platform
Recognized a Finalist amongst hundreds of AppExchange partners, Demandbase's first solution is iRecognition by Salesforce.com for Innovation on Their AppExchange Platform

October, 2007
Vertical Response and Demandbase Offer End-to-End Pay-As-You-Go Email Solution

Press Release from Vertical Response and Salesforce.com
Vertical Response and Salesforce.com highlight benefits of using Demandbase's pay-as-you-go service for buying contacts on the AppExchange.

October, 2007