News & Info
Demandbase B2B Demand Generation Newsletter
The Demandbase Quarterly Newsletter
- Innovations in B2B Marketing: May, 2008
Focused on finding and sharing relevant, current demand generation content.
In this inaugural quarterly newsletter highlighting best practices and innovations for B2B marketers, Demandbase delivers content focused on the benefits of a target marketing, including access to the free white paper titled Microtargeting for Macro Results. Featured White Paper
The best way to improve marketing ROI is to improve campaign relevance -- and targeting messages to generalized groups just isn't enough. Instead, business to business (B2B) marketers need to engage in "microtargeting" to improve the response rates of their marketing campaigns as well as reduce the incremental costs of sending your message out to the wrong audience.
