Blog
Demandblog, best practices and insights related to B2B demand generation.
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- Search Optimization for Press Releases
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Search Optimization
Demandbase has a press release coming out next week, and we asked our PR firm (Marketing Alchemist) to do a little research on optimizing our release for the search engines. In a shameless bit of cut and paste, I thought it might be interesting to share the email I got back summarizing their findings from a variety of sources, with links to the original materials. - ____________________
- The Path of Least Resistance
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Microtargeting, Landing Pages
You need to do everything you can to microtarget your campaigns and qualify your prospects before you market to them. And then, if your offer is good enough to get them to one of your landing pages, make it so easy for them to convert that it becomes a no-brainer. - ____________________
- What the B-toB Marketers are Reading
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B2B Marketing
I asked B-to-B marketers what blogs they were reading. This is what they said... - ____________________
- Marketing Advice for the Slow Times
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Recessionary Marketing
As many of you know, one of the first departments to get cut when a company is struggling is marketing. This was because it is so hard to quantify the value of marketing and the return on your marketing investments. Without being able to prove your worth, you become vulnerable. - ____________________
- Trade Show Logic
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Event Marketing
Trade shows are expensive, probably the largest single investment you make make over the course of the year. If you are sending unmotivated, uninterested, antisocial loners to man your booth and then wonder why you didn't generate a ton of leads than you need to have your budget revoked. That engineer who knows the product backwards and forwards but may not be the best in front of a crowd? There is no denying that she or he is brilliant, but leave them at home. - ____________________
- The Difference Between Then and Now
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B2B Marketing, Messaging
The two biggest ways marketing has changed since 1970 are how we deliver our message (or rather how people receive it...via email, RSS feed, blogs, etc.) and how these delivery methods have the ability to track the return on our marketing investment "baked right in." - ____________________
- How Many Marketing Hats Do You Wear?
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B2B Marketing, Messaging
The two biggest ways marketing has changed since 1970 are how we deliver our message (or rather how people receive it...via email, RSS feed, blogs, etc.) and how these delivery methods have the ability to track the return on our marketing investment "baked right in." - ____________________
- Curse You, Seth Godin
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Landing Pages
Read Seth Godin's post, The World's Worst Toaster, then take a look at your website. How many hoops do you ask people to jump through in order to get what they want? How many fields are in the form on your landing page? Does your landing page even have a form, or do they go from your landing page to another page with a form? - ____________________
- How to Get Your Ideas Across, Side Two (Part Two)
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Marketing and Messaging
Finishing Up My Education in Business Communication, Circa 1970. Here are the last two tracks from the album I discovered in my archives, A Nations Business 'Executive Seminar in Sound' -- How to Get Your Ideas Across. You can read about the first side here, and the first part of the second side here. - ____________________
- How to Get Your Ideas Across, Side Two (Part One)
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Marketing and Messaging
Selecting the medium for your message can also be challenging for, for both marketers as well as for internal communications. Email is great, but how many times have you found that people just didn't read that extremely well crafted and exhaustive email you circulated...you know, the one that answers all the questions they are asking you now, face to face? - ____________________
- How to Get Your Ideas Across, Side One
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Marketing and Messaging
Not only do you need to be sure to communicate using terms familiar to your audience, you also need to be able to parse out the proper personnel to hear your pitch in the first place. Targeted marketing is vital to get the most return on your marketing dollars, and you need to understand the demographics of your audience as well as how they talk to each other about the business challenges your product or service will help them to overcome. - ____________________
- Harvest More Responses After the Campaign
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Email Marketing
Focused on best practices, tips and suggestions for how to use the information you collect after your marketing campaigns to both generate more opportunities and keep your house list in shape. You can access the recording here.November, 2007
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- Forgotten Prospects in Your Own House List
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Email Marketing
If email marketing plays a big part in your demand generation efforts, it is easy to forget about the people who have unsubscribed from your mailings. When is the last time they were including in your marketing efforts? View Full Post.November, 2007
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- Fun with Google Analytics — The Update
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Search Marketing
We had some unique challenges in mapping out our goal conversion funnel in Google Analytics due to what we wanted to track, and how it was built out in Adobe Flex. View Full Post.October, 2007
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