 |
|
 |
|
|
|
|
| Demandbase is pleased to offer you this free quarterly newsletter highlighting best practices and innovations for B2B marketers. In this issue, we focus on the benefits of target marketing and tips for budgeting in the face of a slowing economy. |
|
| Chris Golec / CEO, Demandbase, Inc. |
|
|
|
|
|
|
| featured whitepaper |
|
 |
| The best way to improve marketing ROI is to improve campaign relevance -- and targeting messages to generalized groups just isn't enough. Instead, B-to-B marketers need to engage in "microtargeting". |
| Free > |
|
|
|
| industry insights |
|
| As B2B marketers face increased budget tightening in 2008, here are some tips on how to avoid impacting revenue generating programs. |
| View Blog > |
|
| To accelerate the digital transformation, B2B marketers must ensure that their search, Web site, and email marketing programs are unified and operating on all cylinders. This trio of tactics provides the foundation from whichto experiment with emerging Web 2.0 tactics... |
| Full story ($) > |
|
| Now as marketers migrate to more targeted campaigns aimed at segmented prospects, many are turning to new on-demand list acquisition models which offer more efficient ways to reach buyers. |
| Full story > |
|
|
|
|
|
|
| for our readers |
|
Access our business contact marketplace this month and receive a $50 Cash Credit.
No $ minimum or subscription is required. |
|
 |
|
|
|
|
|
| demandbase announcements |
|
|
| • |
New Customer Case Study
32% Increase in Results |
|
Case Study > |
|
|
|
|
|
| marketing blog |
|
View or subscribe to
Demandblog - best practices in B2B demand generation
By Jason Stewart |
|
|
|
|
|
| about demandbase |
|
| Demandbase offers a new breed of On Demand software that is changing the way sales and marketing teams reach new customers. The company is headquartered in San Francisco, California and backed by Adobe Systems, Inc. and Altos Ventures, a leading Silicon Valley venture capital firm. |
| > web site> site map> privacy> contact us |
|
|
|
| © 2008 Demandbase, Inc. All Rights Reserved. |
|
|
|
|
|
