Case Studies: How Demandbase Helps B2B Companies Improve Sales and Marketing Campaign Response Rates
Improved customer response rates, better response rates, better marketing results and tighter control over the return on marketing investment through Demandbase.
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AG Salesworks Increases Customer Response Rates 32%
"The cost for contact information may only be $1 per record, but the cost of a wrong number or an irrelevant name can easily exceed $10," said Pete Gracey, President of AG SalesWorks.
If you let the CPM (cost per thousand) of your list purchases or rentals dictate your sources, then you run the risk of paying a lot more than you bargained for in the long run. Using targeted marketing techniques made possible only through the Demandbase online marketplace for sales leads and marketing lists, AG Salesworks not only increased response rates of their lead generation campaigns for their clients, but also increased the productivity of their call center.
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Xactly Corporation Increases Email Marketing Results Nearly 4x
"The cost of a list only makes up 5-10% of the budget for a marketing campaign, but list quality has the single greatest influence over the total return on investment. Demandbase's online service was fast, easy-to-use, and delivered superior results." said Karen Steele, Vice President of Marketing at Xactly Corporation.
Automated lead scoring, advanced filtering capabilities, unprecedented visibility into business contacts before the purchase, and the absence of minimum purchase or subscription requirements allowed Xactly to utilize the Demandbase online marketplace for a series of microtargeted email campaigns that improved response rates more than 400% over other sources.
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