Demandbase Demand Generation Newsletter

Innovations in B2B Marketing

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January, 2010
Introducing Real-Time Alerts in Demandbase Stream -- Demandbase Stream now includes real-time monitoring and alerts of critical web activity, giving users instant visibility into customer, prospect and competitive intelligence from their website traffic. Automated alerts are delivered when a meaningful event occurs. Also, 2 Million New Business Contacts With Email Added in January -- Demandbase just completed a data validation exercise using nearly 20 million business contacts from leading providers including Jigsaw, Harte-Hanks, Hoovers, LexisNexis, D&B, and 100+ business publications. About 50% were accepted into our platform and then scored against your target customer profile. Advanced filters let you build the most targeted lists in the business, or find the newest contacts at the businesses that are visiting your website.
October, 2009
Understanding your B2B traffic quality just got easier. It's becoming less about volume of clicks and more about the quality of site visits, and success is ultimately based on your ability to convert visitors into the prospectsc that drive revenue. New features in Demandbase Professional help determine whether your marketing dollars spent on SEO, paid search, social media, email, and online advertising are worth the investment by adding advanced filters that prove which sites and campaigns are generating quality traffic.
August, 2009
Have you ever wondered about the quality of the clicks hitting the landing pages you have set up for paid search campaigns or email list rentals? With Demandbase Professional you can now focus on specific pages or traffic sources to identify and evaluate the quality of the businesses visiting them.
June, 2009
Introducing Demandbase Professional 2.0, with new features that deliver actionable sales leads from your existing website traffic, and help your sales teams identify and act on sales opportunities in real time.
April, 2009
A sneak preview of the new Demandbase Stream, packed with new features to help you identify, reach and convert your highest quality website visitors.
February, 2009
The benefits of post-click marketing and how leading companies are using Web 2.0 technologies to improve their sales and marketing results.
May, 2008
Our first newsletter, focused on the benefits of a targeted marketing and including access to the free white paper titled Microtargeting for Macro Results.