Using Demandbase Website Optimization to deliver relevant content to our target accounts was key to reducing our bounce rate 53% and increasing click throughs 144%.
See how all your marketing programs are performing across the funnel—in one unified view.
Performance Manager gives you visibility across your marketing efforts to see how you’re attracting, engaging and converting your audiences, and connect them to actual revenue opportunities.
Organize your marketing with an account-based approach to audiences. Performance Manager helps you create groups made up of your most important prospects and customers so you can track them throughout your efforts.
Use the campaign tools in Performance Manager to specify start/end, creative and budget. After the Demandbase team reviews and launches your campaign, it’s right in your account to track and compare, and connect to website activity and CRM forecasts.
Gain key, actionable insights that sales and marketing can implement immediately to improve pipeline health. Ultimately, Performance Manager helps you market and measure the way sales sells – by account.
In the past year, there’s been an ongoing scramble to figure out what big data really means and how they can use it to impact their business processes. The idea of "now what?" holds true for many marketers, as until... Read more