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WHAT YOU CAN DO

Learn what’s working. Fix what isn’t.

See how all your marketing programs are performing across the funnel—in one unified view.

  • Track performance across the funnel

    Performance Manager gives you visibility across your marketing efforts to see how you’re attracting, engaging and converting your audiences, and connect them to actual revenue opportunities.

  • Build, track and manage audiences

    Organize your marketing with an account-based approach to audiences. Performance Manager helps you create groups made up of your most important prospects and customers so you can track them throughout your efforts.

  • Create and monitor advertising campaigns

    Use the campaign tools in Performance Manager to specify start/end, creative and budget. After the Demandbase team reviews and launches your campaign, it’s right in your account to track and compare, and connect to website activity and CRM forecasts.

  • Make friends and influence sales

    Gain key, actionable insights that sales and marketing can implement immediately to improve pipeline health. Ultimately, Performance Manager helps you market and measure the way sales sells – by account.

See how you're performing
Success Stories

See how these customers put the power of the
B2B Marketing Cloud to work for them.

Resources

See how Demandbase is redefining marketing.

Latest Blog Post
Rachel Balik | July 22, 2014

The challenges for B2B marketers today are daunting. And although 60% of marketers will invest more in digital technology in the coming year, only 34% actually feel they are proficient at digital marketing. They're finding that the traditional methods marketers... Read more