Top Takeaways from the Adobe Omniture Summit

Posted by Jason Stewart on March 17, 2011

I heard someone say last week that 30% of all online marketing spend was represented in Salt Lake City at the Adobe Omniture Summit.

That's a lot of money.

It also occurred to me that lots of people would be interested in what these folks had to say, regardless as to whether or not they were using Adobe/Omniture tools like SiteCatalyst (analytics) or Test & Target (multivariate testing). I created a group on LinkedIn, and invite everyone who went to the show to share their top takeaways from the summit. I posted two takeaways up there to get the ball rolling.

Also, I'm pulling together a webinar next week to discuss the feedback. Register here.