B2B Marketing Blog / The Official B2B Marketer's Guide to SXSW Interactive
SXSW is known more for films, music and boozing it up than it is for lead generation and serious business, so naturally it comes into question when B2B marketers invest in such an eclectic event.
Our own Amy Holztman tells us about her first three days at Southby, attending sessions, networking and rubbing elbows with celebs.
SXSW Interactive is less than three weeks away! If you’re a B2B marketer attending the giant festival for the first time (or even the third time), you might be wondering “what’s a b2b marketer to do?” aside from all the partying, of course. Well, we were wondering the same, which is why we developed The B2B Marketer's Guide to SXSW Interactive. What started as my business justification and plea to be able to attend SXSW Interactive this year, turned into our official guide. Turns out SXSW Interactive is a B2B marketer’s playground, if you know where to look. This guide should making navigating the festival easier for you as a B2B marketer and, if you’re still trying to make the case to attend, it should help with that as well.
Don’t miss our continuing coverage of SXSW Interactive. We’ll keep you updated on the best sessions, meet ups and parties for B2B marketers via this Google map, which we’ll update in real-time leading up to and during the festival (if you have something you’d like us to consider adding, email me). And, we’ll bring you coverage of the best B2B sessions through our blog, video interviews and Twitter at #SXSWB2B.
If you are attending the festival, be sure to stop by the party we’re co-hosting with The Marketing Cloud on Monday, March 11 at Stage on Sixth. Pre-register here.
Finally, special thanks to our partners and friends that helped pull this map together. We couldn’t have compiled such a great list of activities without our friends at Get Smart Content, Acquia, Tableau Software and The Marketing Cloud.
We look forward to seeing you in Austin!