B2B Marketing Blog / The Most Important Point from the Sirius Decisions CMO To-Do List
John Neeson at Sirius just posted his 2011 CMO to-do list for B2B marketers. The single most important point, in my humble opinion? Website optimization.
"If 58% of leads are coming from the web and this will accelerate during the next five years, how are you leveraging your web properties to your advantage?"
Landing pages and microsotes are not the key to improving conversions. You need to step back and look at the bigger picture of website conversion optimization.
Check out the entire Sirius Decisions piece here.