B2B Marketing Blog / Demandbase @ Adobe Summit 2012
For Demandbase, Adobe Summit 2012 was a whirlwind of great conversations, incredible content, video shoots and of course a little fun (still have Foster the People in my head...)
A few fun facts...our booth team handed out 300 pieces of Demandbase Dark chocolate. We enjoyed networking at a handful of fun events and dinners and of course working the floor talking to all the great Summit-ers' and current customers!
On Wednesday we presented our session to a standing room only crowd entitled: "Not all web visitors were created equally - Learn how to target your sweet spot" along with our customer David Maxson from Avery. If you missed not to worry, his story is covered in our "Sweet Spot Marketing - How Account-Based Web Analytics are Powering B2B Marketing to New Heights" whitepaper as well.
Another highlight was our Adobe and Demandbase video, highlighting customers and partners who have embraced the sweet spot concept, focusing their B2B marketing campaigns on the prospects that represent future revenue. Here you will see Web Analytics Demysified partner, Adam Greco speaking on Sweet Spot marketing on the show floor.
Back at the booth we also spoke to our new "5 Key B2B metrics you need to Know". This includes 5 SiteCatalyst reports that every B2B marketer should be measuring. In case you missed it, you can review the "Top 5 KPI's" in this PDF.
Our team now back at the home front in San Francisco, working hard with the companies who took us up on our Sweet Spot Conversion Report requests. We are excited to get these together and help provide insights to help drive business by optimizing to their sweet spot and convert more opportunities!
Kudos to Adobe for a well put on show, looking forward to 2013!