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Demandbase Launches Strategic Services Program for Easy Integration of Real Time Identification Platform; Customers Can Quickly Ramp Websites to Personalize Experiences by Company

Wed, 04 Apr 2012 00:05:00 -0500

Amit Varshneya Joins Demandbase to Lead Strategic Services

SAN FRANCISCO, April 4, 2012 – Demandbase, the real-time personalization and targeting platform for B2B, today launched its Strategic Services group, a new arm of the organization that enables Demandbase customers to implement Real-Time Identification faster, and more effectively leverage its capabilities to optimize B2B web marketing efforts. To lead this charge, Demandbase has brought on Amit Varshneya as Vice President of Strategic Services. In this role, Amit manages the customer consulting and support services, and drives new strategies tailored to each customer to help them drive the best results from their sales and marketing programs.

“It is important that we go beyond technology in helping our customers receive the greatest benefit from their investments and make their marketing more efficient,” said Chris Golec, Demandbase CEO. “Our new program helps customers assess the revenue impact their marketing programs could be having, dramatically improve conversions, unleash greater selling opportunities, and drive customer retention.”

Demandbase Strategic Services is comprised of a team of B2B marketing veterans who use technology and innovation to drive better marketing programs. The Demandbase Real-time Identification technology plugs-in to existing tools to make them smarter, such as content managements systems (Adobe CQ, Limelight, Drupal), marketing automation (Eloqua, Marketo) web analytics (Webtrends, Adobe SiteCatalyst, Google Analytics), and chat (LivePerson, ATG) providing the power to personalize experiences and measure results based on the company identity of site visitors who would otherwise be anonymous. Customers will leverage the expertise of the Strategic Services team on a project basis to accelerate their time to live and increase their time to value with Demandbase and their entire marketing investment.

As part of the rollout, Demandbase also unveiled its Demandbase Certified program for System Integrator partners. To ensure consistent high quality, the System Integrators will go through regular training and certification programs on new capabilities, success stories, and innovative best practices.

“With this certification, DemandGen and Demandbase celebrate three years of demand generation success together,” said David Lewis, CEO of DemandGen. “Demandbase’s technology enables companies to capture and use more buyer data in real-time and, with DemandGen’s help, Demandbase customers can quickly capitalize on this insight and leverage our expertise to generate dramatic improvements for online marketing initiatives.”

Varshneya, a B2B industry expert, joins Demandbase from Hexaware Technologies, where he served as Global Head of Marketing. A champion for unique digital, web and social media marketing strategies, Amit also led Hexaware’s end-to-end lead and opportunity management process, and helped align sales and marketing teams in their go-to-market strategies. Varshneya was awarded the "Marketing Visionary" Markie at Eloqua Experience 2010, and is a regular speaker at numerous industry conferences.

“There is tremendous opportunity for business marketers to increase their impact on growth, and our focus is to make our customers hugely successful in their marketing and revenue programs using new technology and innovative strategies,” said Varshneya. “We have created specific service models tailored to our customers’ varied requirements, are confident we will be able to serve our diverse customer set with the very best solutions for their needs.”

To learn more about Demandbase’s Strategic Services packages, please visit http://www.demandbase.com/products-and-solutions-overview/demandbase-strategic-services/.

About Demandbase

Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.

Demandbase Real-Time Targeting and Personalization Platform Now Enhanced Through Addition of D&B D-U-N-S Number

Thu, 29 Mar 2012 00:05:00 -0500

Demandbase Real-Time Identification Service Now Leverages D&B D-U-N-S Numbers to Deliver Better Insights for Optimizing Web Experiences

SAN FRANCISCO, CA — March 29, 2012 — Demandbase, Inc., the real-time personalization and targeting platform for B2B, today announced the availability of D&B D-U-N-S® Numbers in the Demandbase Real-Time Identification Service. The Demandbase offering, which enables marketers to identify business web traffic and personalize web experiences by visitor, now includes the D-U-N-S Number as one of the more than 40 business attributes about a visitor’s company, as well as thousands of audience segments, available in real-time.

The D-U-N-S Number, is a unique global business identification system that identifies, validates, and relates more than 205 million businesses worldwide. Demandbase customers can leverage D-U-N-S Numbers to more efficiently link together web site traffic from specific companies with account data in their various data management, CRM, and back office systems. With Demandbase’s unique technology to identify the companies hitting a website in real-time, the connection to D-U-N-S Numbers means there will be more information about the visitor available to optimize web experiences, better manage online leads, and more effectively target marketing and sales efforts.

“This new relationship will extend the value of the D-U-N-S Number from various back office systems out to web marketing,” said Chris Golec, founder and CEO, Demandbase. “Better use of business information is critical for improving sales and marketing efficiency. Using the D-U-N-S Number, the recognized standard in business identifiers, makes it easier for customers to associate account data from internal systems like CRM, ERP or other databases with online interactions from a single company. What’s more, marketers can then use that company intelligence to create a more relevant web experience in real-time.”

Demandbase Real-Time Identification enhanced by the D-U-N-S Number, enables businesses to react to visitors in real-time and deliver an online experience that both marketing and sales can leverage to improve customer engagement, streamline sales research and accurately link incoming leads and other data to existing companies in their current systems. Customers can more effectively market to multiple audiences--ranging from a targeted list of specific companies, to businesses of a certain size and revenue, to key verticals. Additionally, B2B marketers are now able to better understand and benchmark the quality of their incoming business traffic by specific marketing channels, including social, mobile, search, and other strategies, enabling marketers to focus on and optimize their most profitable programs.

About Demandbase

Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and Marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.

Demandbase to Present at 2012 Adobe Summit

Mon, 19 Mar 2012 00:05:00 -0500

Customers Avery Office Products, Cisco WebEx, and More to Discuss “Sweet Spot Marketing”

During Summit’s Analytics and Reporting Session

SAN FRANCISCO, March 19, 2012 – Demandbase, Inc., the real-time personalization and targeting platform for B2B, today announced that its customer David Maxson of Avery Office Products, along with CMO, Greg Ott, will present B2B success stories using the Sweet Spot Marketing strategy, at the Adobe Digital Marketing Summit on March 21 at 2 p.m. PT. Titled “Not all web visitors are created equally – Learn how to target your sweet spot,” the session examines how measuring the effectiveness of your B2B online engagement is fundamentally different than B2C – and more challenging – but critical to serve the right message for the right audience.

“When business marketers find their marketing sweet spot, they are able to laser focus marketing programs on the web visitors that offer the highest probability of revenue, get their most valued customers engaged in real time, and achieve the best possible ROI,” said Ott. “As is demonstrated by Avery Office Products’ case study, finding its marketing sweet spot enabled the company to transform its corporate website from a static information support tool to a dynamic platform that stimulated customers to purchase new products.”

Due to Avery Office Products’ strong channel partner program, the company was often unable to communicate directly with the end customer and engage them at key interest points. By leveraging the Demandbase plugin to its Adoble SiteCatalyst analytics and Test & Target platform, Avery Office Products found new opportunities for revenue by learning that a high percentage of visitors came from industries unexpected and underserved on the site. With this knowledge, the company was able to deliver targeted offers to the right audience for improved engagement.

The Avery Office Products case study, as well as marketing success stories from other companies leveraging the Demandbase Real-Time Identification platform – Cisco WebEx, NetApp, Penton Media, and Freightquote.com – is featured in the whitepaper here.

Demandbase will be offering free Sweet Spot conversion reports to Adobe Summit Attendees from March 20-23. To request your conversion report, visit Demandbase in Booth 105.

About Demandbase

Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Without the use of cookies, Demandbase’s Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance. For more information, visit http://www.demandbase.com.

Demandbase Joins Marketing Automation Institute’s Vendor Council

Tue, 20 Dec 2011 00:05:00 -0600

Demandbase and Partners Help Define Future of Marketing Automation

SAN FRANCISCO, Dec. 20, 2011 – Demandbase, a technology company providing B2B marketing and personalization solutions, today announced that the company has joined the Marketing Automation Institute’s (MAI) Vendor Council. As a member of the Council, Demandbase will work with the organization to help define the future of marketing automation through industry advocacy, training, content development and events.

The MAI is a dedicated community for marketers who seek to maximize the ROI from their marketing automation implementation. The MAI serves its members by providing high-level vendor-neutral curriculums, training, certification, peer reviewed and industry thought-leader created content as well as networking opportunities. Demandbase is not a marketing automation vendor. Rather, its Real-time Identification service plugs into marketing automation platforms to identify account-based information about web visitors. As a member of the vendor council, Demandbase will provide B2B marketers with guidance around website personalization best practices, and will help members to improve marketing automation performance and increase conversions by better targeting prospects and serving customers.

“By delivering real-time insight about business web traffic, Demandbase makes marketing automation and other web technologies more intelligent—their insight will be invaluable to our members,” said Carlos Hidalgo, executive director, Marketing Automation Institute. “The company is a great resource for marketing automation professionals who are looking to deliver more personalized experiences and better convert at each stage of the sales funnel.”

The most common use of the Demandbase Real Time Identification service with marketing automation platforms is enabling companies to use shorter web forms to increase conversion rates, but without sacrificing data about the lead. The Real-Time ID service delivers accurate information about the visitor’s company; including industry, size, location, revenue and customer status (new prospect, existing customer, competitor, etc.) into pre-populated or hidden fields in real-time, removing effort for the visitor while enhancing the accuracy of lead records. In addition to marketing automation platform web forms, the technology can be plugged into existing applications, such as CMS systems, live chat solutions and analytics platforms, resulting in personalized content, targeted proactive chat for lead generation and actionable insight on named-account web traffic.

“We are looking forward to working with the MAI to help personalize web experiences and better convert web traffic,” said Jennifer Pockell-Wilson, vice president, marketing and demand operations, Demandbase. “Members of the marketing automation institute are already ahead of the curve, having recognized the value that marketing automation brings to both demand generation and revenue performance management. Now, we can help them leverage their existing technologies to make them work even harder and smarter.”

About Demandbase
Demandbase is a technology company that enables B2B marketers to improve conversions through personalization and measurement. Demandbase’s solutions leverage its proprietary Business Resolution Platform, including real-time identification of the formerly anonymous companies visiting a web site, and unique analytics to make customer or prospect interactions more effective, resulting in increased conversion rates and lower cost of sales. Demandbase works as a standalone service or integrated with other sales and marketing technologies to give them new intelligence about their web visitors, and improve overall campaign performance. Founded in 2006 and used by more than 1,000 companies, Demandbase is headquartered in San Francisco, California.

Demandbase Introduces Expanded Audience Classification Capability for B2B Personalization

Tue, 06 Dec 2011 00:01:00 -0600

Real-Time Identification and Segmentation of Web Traffic by Enterprise, Mid-Market, and SMBs, Drives Greater Conversion Optimization

SAN FRANCISCO, Dec. 6, 2011 – Demandbase, a technology company providing B2B marketing performance-improvement solutions, today announced that its Real-Time Identification Service now includes enhanced audience classification capabilities for worldwide business web traffic. The audience classifications include business size, industry/verticals, government, education, residential and wireless. These enhancements enable marketers to more effectively personalize and optimize their websites and digital marketing programs to improve customer acquisition and customer retention.

The new identification capabilities stem from the ongoing development of the Demandbase Business Resolution Platform, which has grown by more than 30 percent in the last year, to include over 1.3 billion IP addresses and other information mapped to corporate data. In addition to the more than 40 business attributes that the Real-Time Identification Service delivers about web visitors, the platform now gives marketers the ability to classify web traffic into business vs. consumer audiences with further segmentation by industry or company size. The new enhancements to the Real-Time Identification Service, including benchmarks to B2B averages, are designed to help business marketers optimize web experiences for potential and existing customers. The identification and classification features allow web marketers to better understand and benchmark the composition of their web traffic, personalize web experiences based on detailed segments, and measure results for the most valuable audiences to drive improved conversions.

“The enhancements Demandbase is making to the Real-Time Identification Service will help us gain a better view of the makeup of our web traffic” said Angie Bledsoe, web analytics manager for Freightquote.com “Not only can we identify our traffic by data points that matter most to our bottom line, but we will gain an easy view of our traffic falling into audience categories that are relevant to our business. With this knowledge, our team will be able to more effectively optimize our site and marketing efforts, better serving our customers’ needs.”

Demandbase Real-Time Identification Service delivers businesses the most accurate, real-time information about the visitor’s company, including industry, size, location, revenue and customer status (new prospect, existing customer, competitor, etc.) to make web experiences more relevant and effective. Information is delivered in milliseconds, before a web page is served, so that a more personalized experience can be delivered in real time. The technology can be plugged into existing applications, such as web forms, CMS systems and analytics platforms, resulting in shortened forms, personalized content, and targeted actionable insight on target traffic.

“Marketers understand that they need to become more savvy around understanding the makeup of web visitors, and then take the action necessary to immediately service those audiences. Demandbase customers can immediately understand how their most valuable audience segments are engaging with their web sites and address those customers with a highly personalized experience every time” said Chris Golec, CEO of Demandbase. “As a result, businesses can better focus online marketing campaigns, measure which strategies are engaging certain audience sectors, and drive higher conversion rates through optimization. This enhancement expands to the possibilities for personalization.”

Built on its cloud-based business data network, Demandbase’s Business Resolution Platform maps more than 1.3 billion IP addresses to millions of global companies without using cookies and delivers information in real time. The unique identification data provides business marketers with the ability to perform account based targeting that results in better website engagement and conversion.

More Than 30 Eloqua Customers Select Demandbase to Increase Website Conversion Rates and Automate Lead Qualification

Wed, 19 Oct 2011 00:01:00 -0500

Box, HP, NetApp and Others Join Demandbase Customer Roster to Optimize and Personalize Website Experiences for Business Audiences

SAN FRANCISCO — Oct. 19, 2011 — Demandbase, Inc., a technology company providing B2B marketing performance-improvement solutions, today announced that more than 30 new Eloqua customers have selected Demandbase Real-Time ID to optimize web experiences since the company announced the plug-in to Eloqua’s marketing automation suite at the Eloqua Experience conference last year. The Real-Time ID plug-in has enabled Eloqua customers to identify the companies visiting their sites and accelerate lead qualification and increase overall traffic conversion rates. Results stem from shorter web forms and improved data quality in to their marketing, sales and CRM systems.

The Demandbase Real-Time ID Service is able to identify existing customers, target accounts, industries, and other business attributes of the web visitor before web pages are served so that a more personalized and engaging experience can be delivered to visitors in real time. The technology can also be plugged into existing Eloqua forms, requiring fewer questions to be asked of visitors (from an average of 12 to five fields), which means lower abandonment, higher conversion rates, and more leads from site traffic. The richer and more accurate data sent by the Real-Time ID Service is automatically delivered into Eloqua’s solution to enable better lead scores, faster qualification and, ultimately, more revenue.

“We need the tools to capitalize on online interactions in real time but, before Demandbase, there were no B2B-focused solutions to help us optimize our web conversion,” said Amit Varshneya, vice president, marketing at Hexaware, a Demandbase customer engaged through the Eloqua partnership. “With Demandbase Real-Time ID, we can now identify our most valuable business segments and deliver a better experience, improve the data quality of leads going into Eloqua, and increase the overall efficacy of our sales and marketing strategies. We have really hit it out of the park since we have plugged Demandbase into Eloqua.”

Eloqua customers require no additional software infrasturcture to start delivering a customized web experience and shorter web forms to business visitors. Using Demandbase to identify customers and prospects, Eloqua can distinguish high and low value prospects without using a tracking cookie and before and web form is completed.

“Eloqua customers understand the importance of using technology to improve marketing results, and we were happy to see the incredible uptake of Demandbase into Eloqua to make customers’ marketing automation perform even smarter,” said Greg Ott, CMO, Demandbase. “Companies like HP and Box have been able to optimize site experiences for all visitors, not just returning ones, and have reported an immediate impact on the quality of leads and overall web traffic conversions from Demandbase.”

The Demandbase Real-Time ID Service is built on its Business Resolution Platform, a cloud-based business data network and correlation platform that maps more than 1.3 billion IP addresses to millions of global companies, accurately identifying business web traffic without using cookies, and delivering that information in real time. Demandbase has mapped more than 85 percent of B2B traffic on the web, using account based targeting to drive better website engagement and overall web marketing conversion.

Eleven Demandbase customers, including NetApp, have been nominated for Eloqua’s Markie Awards, which honor excellence in marketing and celebrate the leading achievements of Eloqua users in campaign creativity and innovation. For the past five years, the awards have recognized outstanding achievement in fields such as sales impact, revenue growth and best lead nurturing programs. In addition to the Markie finalists, four Demandbase customers will be speaking at the Eloqua Experience Conference.

Demandbase will be offering current Eloqua customers not using Demandbase with Eloqua a free forms audit at Eloqua Experience from Oct. 19-21. Demandbase will also host an after-Markie Awards party with DemandGen Oct. 20 at 10 p.m. PT.

To learn more about the Demandbase plug-ins for Eloqua and other applications, go to http://www.demandbase.com/about/partners/demandbase-and-eloqua/.

About Demandbase

Demandbase is a technology company that enables B2B marketers to improve marketing conversions and turn web traffic into sales. Demandbase’s solutions leverage its proprietary Business Resolution Platform, including real-time identification of the formerly anonymous companies visiting a website, and unique analytics to make customer or prospect interactions more effective, resulting in increased conversion rates and lower cost of sales. Demandbase works as a standalone service or integrated with other sales and marketing technologies to give them new intelligence about their web visitors, and improve overall campaign performance. Founded in 2006 and used by more than 1,000 companies, Demandbase is headquartered in San Francisco, California. For more information, visit http://www.demandbase.com.

Demandbase and Astadia Partner to Enable Website Optimization and Improve Overall Lead Quality

Wed, 19 Oct 2011 00:01:00 -0500

Companies Offer Integration and Managed Services to Help Customers Quickly Reap Benefits of Real-Time Business Identification Within Marketing Automation Systems Like Eloqua

SAN FRANCISCO, Oct. 19, 2011 – Eloqua Experience Conference, 2011 – Demandbase, a technology company providing B2B marketing performance-improvement solutionsmarketing performance-improvement solutions, and Astadia, a cloud computing integrator focused on data-driven business process optimization, today announced that Astadia and Demandbase have partnered to enable businesses to easily leverage the Demandbase Real-Time ID Service within Eloqua and other systems. Under the terms of the partnership, Astadia will provide integration services for Eloqua customers looking to plug the Demandbase Real-Time ID Service into Eloqua; Astadia will also be providing a managed service to its customers that do not currently have Eloqua installed, but want to leverage the Demandbase Real-Time ID Service within Eloqua to optimize web experiences for their most valuable site visitors. By plugging Demandbase into Eloqua, businesses can offer more personalized web experiences and improve overall customer acquisition. They can also analyze and segment web traffic by accounts, industries, and market segments consistent with their CRM system to better measure marketing’s contribution to revenue.

“Businesses immediately recognize the value of the Demandbase’s Real Time ID Service to identify and segment previously-anonymous web traffic and optimize web marketing strategies for their most valuable customers. But, they may be too resource-constrained to get it up and running within large marketing automation systems like Eloqua,” said Dan Vawter, vice president and general manager, Strategic Solutions, Astadia. “Marketers no longer need to wait to derive the maximum benefit from Eloqua or other systems that don’t have a direct Demandbase plug in. With our help, they can start optimizing web experiences for specific accounts or industries in no time—even if they are not already an Eloqua customer.”

Demandbase Real-Time ID delivers businesses the most accurate, real-time information about the visitor’s company, including industry, size, location, revenue and customer status (new prospect, existing customer, competitor, etc.) to make web experiences more relevant and effective. Information is delivered in milliseconds, before a web page is served, so that a more personalized experience can be delivered in real time. The technology can be plugged into existing applications, such as Eloqua web forms, requiring fewer questions to be asked of visitors (from an average of 12 to five fields), which translates into lower site abandonment, higher conversion rates, and more leads from site traffic. The broader, deeper and more accurate data delivered by the Real-Time ID Service is automatically delivered into Eloqua’s solutionReal-Time ID Service is automatically delivered into Eloqua’s solution to enable better lead scores, faster qualification, and, ultimately, more revenue.

“As marketers become more sophisticated in the web optimization efforts and move away from one size fits all marketing, their implementations to set up and program our identity data in tools like Eloqua can become more complex. This is where partners like Astadia step in to help companies move their websites from passive information repositories to a crucial sales channel more quickly,” said Chris Golec, CEO of Demandbase. “Astadia now helps our customers make the most of Eloqua and Demandbase to personalize web experiences, focus on their most valuable web traffic, and increase overall web conversion now, not tomorrow.”

About Demandbase

Demandbase is a technology company that enables B2B marketers to improve marketing conversions and turn web traffic into sales. Demandbase’s solutions leverage its proprietary Business Resolution Platform, including real-time identification of the formerly anonymous companies visiting a web site, and unique analytics to make customer or prospect interactions more effective, resulting in increased conversion rates and lower cost of sales. Demandbase works as a standalone service or integrated with other sales and marketing technologies to give them new intelligence about their web visitors, and improve overall campaign performance. Founded in 2006 and used by more than 1,000 companies, Demandbase is headquartered in San Francisco, California. For more information, visit http://www.demandbase.com.

About Astadia

Astadia's unique business value is a results-driven enterprise-class methodology that enables business transformation. We offer the enterprise a Global Systems Integrator class of service, the speed and agility of a boutique tech services firm, leveraging global experience found only through 6000 Cloud engagements. Visit astadia.com. Follow us on Twitter at @AstadiaCloud.

Sales Leads Come from Website, Not Social Media, But Site Still Underperforms

Thu, 29 Sep 2011 00:01:00 -0500

National Survey Finds Corporate Websites Generate Most Sales Leads But Are Not Servicing Customers Once They Arrive

SAN FRANCISCO, CA – September 29, 2011 – According to a 2011 Demandbase National Website Demand Generation Study released today by marketing technology company Demandbase and online business network Focus, a company’s corporate website is the top source of new sales leads—second only to personal connections and referrals, and more than seven times more effective than social media. However, study participants report that the website still vastly underperforms in terms of lead generation. And, while businesses feel that they understand their sales prospects (more than 60 percent report knowing or understanding their prospects well), they do not understand their prospects’ behavior on the very site that’s driving those sales leads.

The 2011 Demandbase National Website Demand Generation Study was conducted among the Focus Expert Network, a nationwide cross section of sales, marketing and engineering executives from small, midsize and enterprise companies. The survey was conducted online between May 18 and May 25, 2011.

“Social media may be heralded as the silver bullet to bring B2B marketing up to snuff but, despite its increasing influence, it’s important to keep in mind that no business sale is made without the buyer going to the corporate website first,” said Chris Golec, CEO, Demandbase. “Regardless of its origin--social media or e-mail, banners or search—traffic driven from online marketing initiatives always intersects at the website. And, while businesses are investing heavily in their sites, the study shows that they are then ignoring the very audience they worked so hard to attract.”

Findings include (Note: Detailed findings around a broad range of questions asked in the survey can be found in the 2011 Demandbase National Website Demand Generation Study):

The Corporate Website: Hub vs. Spokes

- While online marketing activities act as ‘spokes’ into the sales funnel, the corporate website clearly remains the primary hub to harness customer interest driven by these marketing activities.

- Executives cite the website as the top online source of sales leads (23 percent), well exceeding e-mail (14 percent), online advertising (7 percent), and social media (3 percent).

Corporate Hub Leaves B2B Visitors Underserviced

- While the corporate website may be a leading source of new leads for businesses, 80 percent of respondents report that their company website is not performing to its maximum lead generation potential.

- IT respondents are far less aware of website’s shortcomings, with roughly one-half (52 percent) reporting that it was not living up to its potential, vs. non-IT respondents, who are keenly aware of its limitations (90 percent).

Unidentified, Untracked Web Browsers

- When it comes to areas of improvement, 87 percent of respondents report that the website needs to improve on the tracking and reporting of unregistered site users, with 18 percent citing that strong improvement is needed in this area.

- Nearly one-half of executives surveyed do not know where (web page or section) their users are most likely to abandon their website

Quality vs. Quantity

- The single most important factor for measuring website effectiveness is the quality of leads generated, with 34 percent of all respondents indicating that quality is more important than quantity of sales leads (9 percent).

- Enterprise businesses, which are often more interested in overall branding than their small business counterparts, emphasize the importance of measuring volume (44 percent total), whereas small businesses emphasize quality of leads (40 percent total).

“B2B marketers are getting more skilled at Sales 2.0 tactics—using marketing to learn more about their prospects. But they are underperforming when it comes to Buyer 2.0—helping their prospects learn more about them,” said Adam Greco, senior partner, Web Analytics Demystified, Inc. “Marketers clearly understand that their web strategies are underperforming, and they now need to focus on building personalized experiences that engage their customers every step of the way.”

For more information on the 2011 Demandbase National Website Demand Generation Study, go to http://www.demandbase.com/landing-page/2011-b2b-website-demand-gen-survey-results/.

To attend a webinar on the research results today (9/29/11) at 10 a.m. PDT, go to https://www3.gotomeeting.com/register/222199878.

According to a 2011 Demandbase National Marketing and Sales Study released today by marketing technology company Demandbase and online business network Focus, a company’s corporate website is the top source of new sales leads—second only to personal connections and referrals, and more than seven times more effective than social media. However, study participants report that the website still vastly underperforms in terms of lead generation. And, while businesses feel that they understand their sales prospects (more than 60 percent report knowing or understanding their prospects well), they do not understand their prospects’ behavior on the very site that’s driving those sales leads.

The 2011 Demandbase National Marketing and Sales Study was conducted among the Focus Expert Network, a nationwide cross section of sales, marketing and engineering executives from small, midsize and enterprise companies. The survey was conducted online between May 18 and May 25, 2011.

Findings Include (Note: Detailed findings around a broad range of questions asked in the survey can be found in the Demandbase and Focus.com 2011 National Website Demand Generation Study):

• The Corporate Website: Hub vs. Spokes

o While online marketing activities act as ‘spokes’ into the sales funnel, the corporate website clearly remains the primary hub to harness customer interest driven by these marketing activities.

o Executives cite the website as the top online source of sales leads (23 percent), well exceeding e-mail (14 percent), online advertising (7 percent), and social media (3 percent).

• Corporate Hub Leaves B2B Visitors Underserviced

o While the corporate website may be a leading source of new leads for businesses, 80 percent of respondents report that their company website is not performing to its maximum lead generation potential.

o IT respondents are far less aware of website’s shortcomings, with roughly one-half (52 percent) reporting that it was not living up to its potential, vs. non-IT respondents, who are keenly aware of its limitations (90 percent).

• Unidentified, Untracked Web Browsers

o When it comes to areas of improvement, 87 percent of respondents report that the website needs to improve on the tracking and reporting of unregistered site users, with 18 percent citing that strong improvement is needed in this area.

o Nearly one-half of executives surveyed do not know where (web page or section) their users are most likely to abandon their website

• Quality vs. Quantity

o The single most important factor for measuring website effectiveness is the quality of leads generated, with 34 percent of all respondents indicating that quality is more important than quantity of sales leads (9 percent).

o Enterprise businesses, which are often more interested in overall branding than their small business counterparts, emphasize the importance of measuring volume (44 percent total), whereas small businesses emphasize quality of leads (40 percent total).

For more information on the 2011 Demandbase National Marketing and Sales Study, go to http://www.demandbase.com/landing-page/2011-b2b-website-demand-gen-survey-results/.

To attend a webinar on the research results today at 10 a.m. PDT, go to https://www3.gotomeeting.com/register/222199878.

About Demandbase

Demandbase is a technology company that enables B2B marketers to improve marketing conversions and turn web traffic into sales. Demandbase’s solutions leverage its proprietary Business Resolution Platform, including real-time identification of the formerly anonymous companies visiting a web site, and unique analytics to make customer or prospect interactions more effective, resulting in increased conversion rates and lower cost of sales. Demandbase works as a standalone service or integrated with other sales and marketing technologies to give them new intelligence about their web visitors, and improve overall campaign performance. Founded in 2006 and used by more than 1,000 companies, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems (NASDAQ:ADBE), Altos Ventures, Sigma Partners and Sutter Hill Ventures. For more information, visit http://www.demandbase.com.

Demandbase Secures $10 Million in Venture Funding

Thu, 12 May 2011 00:01:00 -0500

DEMANDBASE SECURES $10 MILLION IN VENTURE FUNDING

Sutter Hill Ventures Leads Round with Participation from Existing Investors Adobe Systems, Sigma Partners and Altos Ventures

SAN FRANCISCO, CA – May 12, 2011 –Demandbase, Inc., a technology company providing business to business marketing performance-improvement solutions, today announced it has closed a $10 million round of financing to support accelerated growth of the company’s business identification technology, the Demandbase Real-Time ID Service. The round of funding was led by Sutter Hill Ventures, a leading venture firm with a 50 year track record of investing in technology based startups, and included participation by existing investors Sigma Partners, Altos Ventures, and Adobe Systems (NASDAQ:ADBE). The funds will support the rapid adoption of the technology by large enterprises and partners, and further expansion of the data network globally.

“Demandbase is creating what we believe will be the foundation for the next generation of business to business marketing and personalization on the web,” said Greg Sands from Sutter Hill Ventures. “Their proprietary technology which has created a unique global database that grows though a network effect, and a variety of high ROI applications useful to companies from the Fortune 1000 to small businesses, sets the stage for a very significant market opportunity.”

Leading business marketers are leveraging Demandbase’s Real Time ID service to deliver more targeted web experiences for their business audience and a higher ROI from their sales and marketing programs because they know the identity of companies visiting their web site. Common applications of the identification service include the ability to shorten or eliminate forms to improve lead generation, target messages or content by company size or industry, and enhance site analytics to measure behavior by industry segment or specific named account.

“Businesses are engaging online more than ever before and the vast majority of B2B sales start with, end, or continue due to some type of online interaction. Customers are relying on us to transform their static web sites to real time engagement and conversion platforms,” said Chris Golec, CEO of Demandbase. “The investment from Sutter Hill and our existing investors will help make this shared vision a reality”.

The Demandbase Real-Time ID Service is built on its Business Resolution Platform, a cloud-based business data network and correlation platform that maps over 1 billion IP addresses to millions of global companies, accurately identifying business web traffic without using cookies, and delivering that information in real-time to drive better website engagement and overall conversion.

About Demandbase

Demandbase is a technology company that enables B2B marketers to improve marketing conversions and turn web traffic into sales. Demandbase’s solutions leverage its proprietary Business Resolution Platform, including real-time identification of the formerly anonymous companies visiting a web site, and unique analytics to make customer or prospect interactions more effective, resulting in increased conversion rates and lower cost of sales. Demandbase works as a standalone service or integrated with other sales and marketing technologies to give them new intelligence about their web visitors, and improve overall campaign performance. Founded in 2006 and used by more than 1,000 companies, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems. For more information, visit http://www.demandbase.com.

About Sutter Hill

Sutter Hill Ventures is a venture capital firm that finances technology-based start-up and early-stage companies that pioneer products or services in growth markets, especially those in information technology and health care. Founded in 1964, it is one of Silicon Valley's original venture capital firms. Some of the companies backed by Sutter Hill include: Network Appliance, Legato, Data Domain, Alteon, Linear Technology, nVidia, BroadVision, Shutterfly and QuinStreet. For more information about Sutter Hill Ventures, please visit www.shv.com.

About Altos Ventures

Altos Ventures is a first-stage venture capital firm focused on leading investments in emerging technology companies with the goal of building market leaders. Since 1996, the Altos Ventures team has worked closely with talented entrepreneurs to build companies that have generated more than $1 billion in revenue. Altos manages $200 million in dedicated first-stage capital on behalf of leading endowment, fund-of-funds, financial and family office investors based in the United States and Asia. Altos Ventures is based in Menlo Park, California. Additional information is available at www.altosventures.com.

About Sigma Partners

Founded in 1984, Sigma Partners is a leading early-stage venture capital firm. The Sigma team uses their deep operational experience to provide entrepreneurs with practical strategic counsel through every phase of company growth. With over $2 billion under management and bicoastal offices, Sigma invests in innovative technology startups across the United States. The team is currently investing Sigma Fund 8, a $500 million fund raised in 2007. Market leading companies in which Sigma has invested include Atria, Cascade, Clarify, EqualLogic, Fortify Software, Initiate Systems, Internet Security Systems, KACE Networks, KLA-Tencor, Ocel, Verifone, Vermeer and Vignette. For more information, please visit http://www.sigmapartners.com.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

Demandbase Names Jennifer Pockell-Wilson Vice President Marketing and Demand Operations

Thu, 05 May 2011 00:01:00 -0500

DEMANDBASE NAMES JENNIFER POCKELL-WILSON VICE PRESIDENT MARKETING AND DEMAND OPERATIONS

Award-Winning Marketing and Operations Expert Joins Rapidly Expanding Team to Support Further Growth of Company and Platform

SAN FRANCISCO, CA – May 5, 2011 – Demandbase, Inc., a technology company providing B2B marketing performance-improvement solutions, today announced that Jennifer Pockell-Wilson has joined the company as Vice President, Marketing and Demand Operations to bridge the company’s sales and marketing organizations and drive the company’s lead generation efforts. Before joining Demandbase, Pockell-Wilson was Senior Director of Global Marketing Operations at Polycom, where she created and managed the company’s award-winning marketing operations organization and created a lead generation process that increased conversion rates and customer responses worldwide by 40 percent while providing the global organization alignment to the impact of their demand efforts.

“With nearly two decades of experience in marketing focused on the technology sector, Jennifer is perfectly suited to move our marketing and sales processes to the next level. She has a proven track record of driving company growth through her unique approach to unifying marketing and sales organizations in order to drive corporate alignment and revenue,” said Greg Ott, Demandbase CMO. “We expect Jennifer’s expertise and approach to be instrumental in driving our marketing and sales organizations to generate more leads and turn marketing programs into sales, as well as applying that expertise to help make our customer’s marketing more successful.”

In 2010, Pockell-Wilson was acknowledged as a leader in best practices by Sirius Decisions and as a leader in the productive partnership between sales and marketing by Eloqua. Throughout her career, she has served in roles which built her expertise around CRM management, marketing automation, data quality and management tools and processes. She has served in marketing and operational roles at Hyperion,WingateWeb, Intraware and PeopleSoft. Jennifer’s early career included management consulting roles atErnst & Young LLP, DSSI and Lotus Development Corporation. She holds a master’s degree in business from the University of California, Davis.

“Demandbase is changing the way companies market to businesses online with innovative technology, and I look forward to leveraging my expertise to market its products and drive sales,” said Pockell-Wilson. “Demandbase is adopting a data-driven and web forward approach to managing revenue and demand creation. By integrating market-leading processes and Demandbase’s own technologies, I know we can boost overall leads, convert those opportunities to sales, and increase revenue.”

About Demandbase

Demandbase is a technology company that enables B2B marketers to improve marketing conversions and turn web traffic into sales. Demandbase’s solutions leverage its proprietary Business Resolution Platform, including real-time identification of the formerly anonymous companies visiting a web site, and unique analytics to make customer or prospect interactions more effective, resulting in increased conversion rates and lower cost of sales. Demandbase works as a standalone service or integrated with other sales and marketing technologies to give them new intelligence about their web visitors, and improve overall campaign performance. Founded in 2006 and used by more than 1,000 companies, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems (NASDAQ:ADBE), Altos Ventures, Sigma Partners and Sutter Hill Ventures. For more information, visit http://www.demandbase.com.

Demandbase Real-Time Identification and Account Watch

Wed, 26 Jan 2011 00:01:00 -0600

Demandbase Introduces New Feature to Integrate CRM with Web Sites and Improve Experience for Target Accounts

New Account Watch Functionality Enables Companies to Personalize Web Content for Customers, Target Accounts, or Competitors Without Cookies

SAN FRANCISCO, CA — January 26, 2011 — Demandbase, Inc., a technology company providing marketing performance improvement solutions for B2B marketers, today announced Account Watch, a new feature of its Real-Time ID Service. Account Watch enables Real-time ID Service customers for the first time ever to connect their own CRM data to their website, enabling companies to deliver targeted messages to visitors, and trigger sales notifications in real-time. For instance, a site visitor from a Top 100 prospect account can have an entirely different online experience--complete with tailored messages, shortened web forms or better chat engagement--than an existing customer or a competitor, even if it is the visitor’s first time to the site. Additionally, specific site activity can be flagged for analytics measurement, with alerts sent to sales rep or the CRM system. Benefits of the new Account Watch feature include higher customer satisfaction, more effective cross-selling and streamlined customer acquisition on the web.

“The ability for a company to know, in advance, when a target account from its sales and marketing database is about to visit its website and to take action in a real-time manner to maximize the value of that visit has, until now, been nothing more than a marketer’s pipe dream,” said Jeff Zabin, chief and research director, Gleanster, and author of the business bestseller Precision Marketing. “Demandbase’s Real-time ID Service brings the vision for precision marketing effectiveness to fruition in the context of B2B, making it possible to deliver highly-tailored customer experiences based on the firmographic attributes of an individual prospect or existing account. By incorporating the power of predefined trigger alerts, Account Watch further enhances Demandbase’s already-remarkable platform capabilities.”

Demandbase customers can connect their CRM data to the Demandbase Business Resolution Platform to attach any number of custom tags to the company record, such as existing customer of a particular product or target prospect. This Account Watch list then becomes part of their Real-time ID service, which identifies the company about to hit their website. Web experiences can be optimized based upon custom attributes that are combined with more than 20 standard firmographic details, such as industry, revenues, employee count and office location. Customers can leverage this data to target content or offers, enable proactive chat engagement, display account representative information, shorten or eliminate registration forms, and enrich web analytics tools with account and industry segmentation for better campaign measurement.

“Behavioral identification, which requires cookies or other personal tracking techniques, is critical for B2C marketing, but for B2B marketers it’s the identity and attributes of the account, not the individual, that matter most,” said Chris Golec, CEO of Demandbase. “Until now, the most valuable customer and prospect intelligence has been locked away in CRM systems. Account Watch enables our customers to connect this rich information with their web marketing strategies and optimize online experiences for the traffic that matter most.”

Demandbase has mapped the business world on the web using a proprietary database of network IP addresses so that B2B marketers can be more effective with account based targeting. The Real-Time ID Service is built on the Demandbase Business Resolution Platform, a cloud-based business data cleansing and correlation platform including over one billion IP addresses accurately mapped to millions of global companies, delivering a unique ability to correctly identify business web traffic without using cookies, and deliver that information in real-time.

About Demandbase

Demandbase is a technology company that enables B2B marketers to improve marketing conversions and turn web traffic into sales. Demandbase’s SaaS solutions leverage its proprietary Business Resolution Platform, combining real-time identification of the companies visiting a web site with B2B account analytics, and an extensive master database to make marketing programs and prospect interactions more effective. Demandbase works as a standalone service or integrated with other sales and marketing technologies to give them new account based intelligence, enabling companies to align marketing and sales strategies and improve overall return on effort. Founded in 2006 and in use at more than 1,000 companies, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems (NASDAQ:ADBE), Altos Ventures and Sigma Partners.

Demandbase Platform Expands to Over One Billion IP Addresses

Tue, 07 Dec 2010 09:00:00 -0600

Real-Time Identification Service Enables B2B Marketers across North America and Europe to Optimize Web Conversion

SAN FRANCISCO, CA — December 7th, 2010 — Dreamforce 2010 Conference — Demandbase, Inc., a technology company providing marketing performance improvement solutions for B2B marketers, today announced that its Real-Time Identification service can now accurately identify more than one billion IP addresses, matching them to over seven million businesses, representing more than 75 percent of all business web traffic across North America and Europe. The Demandbase Real-time ID Service provides B2B companies with the unique intelligence about the identity of their visitor needed to increase optimize web conversion and make online marketing efforts more effective. By accurately identifying the businesses hitting a customer’s site in a fraction of a second and before content is rendered, Demandbase enables B2B marketers to deliver a superior web experience to existing customers or target industries. Optimizing experiences by these account-based dimensions, which is of greatest importance to web forward B2B marketers, dramatically increases online conversion rates for new prospects and generates higher engagement and retention rates of existing customers.

Demandbase’s Real-Time ID Service is a customizable API that easily plugs in to existing marketing technologies, such as marketing automation, CRM, web analytics, chat, and CMS platforms. The account-based attributes of visitors provide the immediate actionable information to make these tools more effective. More than 20 fields of data are returned about visiting companies, including a recently added flag for visitors from Fortune 1000 and Forbes Global 2000 business, as well as the URL address for the visiting company. For instance, by leveraging Real-Time ID, customers can deliver a web experience with industry specific messages, or product offers. They can also use shorter forms to significantly increase conversion rates, while automatically providing verified company name and details before registrations are submitted to a CRM or lead management system.

" By enabling customers to use the business identity of their visitors, and all key company attributes needed to determine relevancy in real-time, we make it possible to take web sites from one-size-fits-all brochureware to an engaging, more relevant online experience that is optimized for conversion,” said Chris Golec, CEO, Demandbase. "Expanding our data set to over one billion enhances our customers’ ability to make their online interactions more effective and find creative ways to increase conversion rates, page views, and perform better analysis on the behavior of the accounts that matter most. Once you close the critical business identity gap for B2B marketers, the opportunities to build a more engaging web experience are endless."

The Demandbase Real-Time ID service is built on its Cloud-based Business Resolution Platform, a proprietary business data cleansing and correlation platform that uses a combination of structured data along with a broad network crowd sourced inputs and explicit feedback loops from hundreds of millions of web visits from over 2,000 B2B web sites. The benefit of multi-sourced data overlaid with accumulated real world business intelligence is a unique ability to correctly identify business web traffic, without using cookies or other tracking mechanisms, and deliver that information in real-time.

About Demandbase

Demandbase is a technology company that enables B2B marketers to improve marketing conversions and turn web traffic into sales. Delivered on demand, Demandbase’s SaaS solutions leverage its proprietary Business Resolution Platform, combining real-time identification of the companies visiting a web site with a new breed of B2B web analytics, measurement, and integration tools to make every customer or prospect interaction more effective, and significantly increase conversion rates. Demandbase works as a standalone service or integrated with other sales and marketing technologies to give them new intelligence, enabling companies to align marketing and sales strategies and improve overall campaign performance. Founded in 2006 and in use at more than 1,000 companies, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems (NASDAQ:ADBE), Altos Ventures and Sigma Partners.

Real-Time Identification Service Enables B2B Marketers across North America and Europe to Optimize Web Conversion

SAN FRANCISCO, CA — December 7th, 2010 — Dreamforce 2010 Conference — Demandbase, Inc., a technology company providing marketing performance improvement solutions for B2B marketers, today announced that its Real-Time Identification service can now accurately identify more than one billion IP addresses, matching them to over seven million businesses, representing more than 75 percent of all business web traffic across North America and Europe. The Demandbase Real-time ID Service provides B2B companies with the unique intelligence about the identity of their visitor needed to increase optimize web conversion and make online marketing efforts more effective. By accurately identifying the businesses hitting a customer’s site in a fraction of a second and before content is rendered, Demandbase enables B2B marketers to deliver a superior web experience to existing customers or target industries. Optimizing experiences by these account-based dimensions, which is of greatest importance to web forward B2B marketers, dramatically increases online conversion rates for new prospects and generates higher engagement and retention rates of existing customers.

About Demandbase

Demandbase and Eloqua

Tue, 19 Oct 2010 09:00:00 -0500

Demandbase and Eloqua Partner to Advance Marketing Automation Using Real Time Identification Technology

Eloqua Customers Use Demandbase to Increase Conversion Rates and Further Automate Lead Qualification

SAN FRANCISCO, CA — October 19, 2010 — Demandbase, Inc., a technology company providing B2B marketing performance-improvement solutions, today announced their Real-Time ID Service can now be plugged into Eloqua’s marketing automation solution, allowing Eloqua customers to better identify the companies visiting their site in real time and increase conversion rates, improve data quality, and accelerate lead qualification.

The Real-Time ID Service from Demandbase is able to identify existing customers, target accounts, industries, or the company size of a web visitor as web pages are served so that a more personalized and engaging experience can be delivered. The technology can also be plugged into existing Eloqua forms so that fewer questions can be asked (from an average of 10 to four fields), which translates directly into lower abandonment, higher conversion rates, and more leads for customers. The richer and more accurate data delivered by the Real-Time ID Service is automatically delivered into Eloqua’s solution to enable better lead scores, faster qualification, and ultimately more revenue.

“Eloqua is recognized for creating and leading the innovation in the marketing automation space and the Demandbase Real-Time ID Service will make their automation platform even better,” said Greg Ott, CMO, Demandbase. “Eloqua customers who want to improve their marketing performance can now add the Real-Time ID Service to Eloqua web forms and see an immediate lift in conversion and overall quality of leads.”

Eloqua customers require no additional software infrastructure to start delivering a customized Web experience and shorter Web forms to business visitors. Using Demandbase to identify customers and prospects based on an account-based view enables Eloqua customers to distinguish high and low value prospects without using a cookie and before any web form is completed.

“Demandbase has introduced a powerful technology that will help our customers better engage and convert their target audiences,” said Steven Woods, chief technology officer, Eloqua. “The higher conversion rates may be why people adopt the Real-Time ID Service, but the more accurate and deeper lead qualification benefits are what will really make it stick. It is through collaborations like ours with Demandbase that marketers worldwide will accomplish their Revenue Performance Management objectives.”

The real-time identification of key accounts is made possible by Demandbase’s Business Resolution Platform, which uses proprietary algorithms that intelligently combine a database of 800 million IP addresses across North America and Europe, over 30 million business contacts, and information from social networks critical for business including Facebook and LinkedIn. This multi-tiered process ensures that target accounts are identified by Demandbase in a fraction of a second and appended with the most current information, fully standardized for CRM and marketing automation systems. The cloud-based service has matched more than 1 billion visits in 2010 and currently identifies more than 100 million businesses every month without the use of cookies or tracking personal information.

Visit www.demandbase.com/eloqua for more information.

About Demandbase

About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.

Demandbase and Eloqua Partner to Advance Marketing Automation Using Real Time Identification Technology

Eloqua Customers Use Demandbase to Increase Conversion Rates and Further Automate Lead Qualification

SAN FRANCISCO, CA — October 19, 2010 — Demandbase, Inc., a technology company providing B2B marketing performance-improvement solutions, today announced their Real-Time ID Service can now be plugged into Eloqua’s marketing automation solution, allowing Eloqua customers to better identify the companies visiting their site in real time and increase conversion rates, improve data quality, and accelerate lead qualification.

Visit www.demandbase.com/eloqua for more information.

About Demandbase

About Eloqua

Demandbase and Web Forms

Wed, 13 Oct 2010 09:00:00 -0500

Demandbase Unveils New Web Service to Dramatically Decrease Web Site Abandonment and Increase Online Conversion Rates

Demandbase Real-Time ID Service Now Increases Registration Rates and Lead Quality for B2B Marketers

SAN FRANCISCO, CA — October 13, 2010 — Demandbase, Inc., a technology company providing marketing performance-improvement solutions, today announced the availability of a new Real-Time ID Service for Web Forms, enabling B2B marketers to overcome low customer conversion rates and poor data quality common in online marketing. Marketers can plug the API-based web service into existing online forms and instantly see higher ROI on any program that relies on web site visitors to submit information, including Google paid search, email, webinars, banner ads, social media and other lead generation programs. This latest product launch follows the Demandbase API for LivePerson web chat, driving higher sales and support sufficiency for online chat.

“B2B Marketers are faced with poor cost-per-lead metrics relative to their B2C counterparts, and are still struggling with how to monetize web traffic into actual sales leads.” said Chris Golec, CEO of Demandbase. “So many marketing and lead gen campaigns depend on visitors completing some kind of registration, inquiry, or lead form for success. With more than 97 percent of visitors lost, web form abandonment becomes the Achilles heel for B2B marketers."

The Real-time ID Service for Web Forms plugs in to existing forms to identify businesses and critical company or account information. This enables significantly shorter forms that more visitors will complete because information like company address, industry, revenues, or number of employees can simply be appended in the background. With the amount of information often requested of Web visitors--frequently more than ten questions--typically only two to three percent of web visitors will bother to complete the form. In addition, a large portion of information entered by visitors is either inaccurate or inconsistently formatted, making it difficult for marketers to merge into CRM and Marketing Automation systems for retargeting or qualification for sales follow up. The Demandbase Real Time ID Service for Web Forms greatly increases both the accuracy and the quantity of information on a potential lead that is fed in to sales and marketing databases.

"The improved conversion rates, increased data quality, automated data hygiene, and deeper information made possible by the new Real-Time ID Service offers ‘no brainer’ economics for any B2B marketer that cares about lead volume, cost per lead, and, ultimately, revenue,” added Golec.

Leading marketers are adopting the Real-Time ID Service to advance their online marketing performance results. “Demandbase’s new Real-Time ID Service provides deeper web site visitor intelligence which drives faster conversions, higher quality leads and lower costs per lead,” said Lisa Kost, vice president of corporate marketing and global field marketing for ArcSight. “Demandbase has helped us fine-tune the front end of our demand generation engine and increase our pipeline velocity while improving efficiencies between our sales and marketing teams.”

Visit www.demandbase.com/forms for more information.

About Demandbase

Demandbase Unveils New Web Service to Dramatically Decrease Web Site Abandonment and Increase Online Conversion Rates

Demandbase Real-Time ID Service Now Increases Registration Rates and Lead Quality for B2B Marketers

SAN FRANCISCO, CA — October 13, 2010 — Demandbase, Inc., a technology company providing marketing performance-improvement solutions, today announced the availability of a new Real-Time ID Service for Web Forms, enabling B2B marketers to overcome low customer conversion rates and poor data quality common in online marketing. Marketers can plug the API-based web service into existing online forms and instantly see higher ROI on any program that relies on web site visitors to submit information, including Google paid search, email, webinars, banner ads, social media and other lead generation programs. This latest product launch follows the Demandbase API for LivePerson web chat, driving higher sales and support sufficiency for online chat.

Visit www.demandbase.com/forms for more information.

About Demandbase

Day Software and Demandbase

Wed, 13 Oct 2010 08:30:00 -0500

Day Software Plugs In Demandbase's Real-Time ID Technology to Enable Content Targeting to Business Web Visitors

Integration into Day’s CQ5 Content Management Solution Allows Marketers to Deliver a Tailored Web Experience Based on Visitor’s Company, Industry or Size

SAN FRANCISCO, CA — October 13, 2010 — Demandbase, Inc., a technology company providing B2B marketing performance-improvement solutions, today announced a partnership with Day Software (SIX: DAYN, OTCQX: DYIHY), a leading provider of open, standards-based content management and content infrastructure software. By plugging in Demandbase’s Real-Time ID Service, which provides B2B marketers the intelligence of knowing which company is about to visit their website pages, with Day’s CQ5 solution, Day customers can serve up a customized web experience and content based on a wide range of attributes about the company visiting, including industry, revenue, number of employees, office location, and named account status. The simple plug-in enables CQ5 customers to make web experiences more relevant and engaging, significantly increasing site conversion rates and return on marketing efforts.

“B2B marketers have been forced to serve one-size-fits-all message to every web visitor, and we applaud Day’s commitment to shifting this paradigm,” said Chris Golec, CEO of Demandbase. “As customer interactions shift to the web, the ability to change a web experience for a specific account, industry, or size of business enables the B2B web site to move beyond brochure-ware. The combination of Demandbases’s Real Time ID with Day’s CQ5 creates a powerful marketing vehicle to identify customers, create tailored and meaningful engagements and drive real revenue.”

Customers using CQ5 require no additional software infrastructure to start delivering a customized web experience to business visitors. By taking an account-based view of their web traffic, Day clients can separate out high and low value prospects, increase engagement and conversion and immediately impact the ROI across all their B2B marketing programs.

“Demandbase’s innovative B2B technology enables customers to take an account-based view of their website traffic so they can deliver a web experience that speaks to each company’s individual requirements,” said Kevin Cochrane, CMO, Day Software. “The Real-Time ID Service, combined with Day’s CQ5 solution, helps companies deliver a more compelling experience to the customers that matter, and focus on their biggest revenue opportunities.”

Visit www.demandbase.com/day for more information.

About Demandbase

Day Software Plugs In Demandbase's Real-Time ID Technology to Enable Content Targeting to Business Web Visitors

Integration into Day’s CQ5 Content Management Solution Allows Marketers to Deliver a Tailored Web Experience Based on Visitor’s Company, Industry or Size

SAN FRANCISCO, CA — October 13, 2010 — Demandbase, Inc., a technology company providing B2B marketing performance-improvement solutions, today announced a partnership with Day Software (SIX: DAYN, OTCQX: DYIHY), a leading provider of open, standards-based content management and content infrastructure software. By plugging in Demandbase’s Real-Time ID Service, which provides B2B marketers the intelligence of knowing which company is about to visit their website pages, with Day’s CQ5 solution, Day customers can serve up a customized web experience and content based on a wide range of attributes about the company visiting, including industry, revenue, number of employees, office location, and named account status. The simple plug-in enables CQ5 customers to make web experiences more relevant and engaging, significantly increasing site conversion rates and return on marketing efforts.

Visit www.demandbase.com/day for more information.

About Demandbase

Demandbase Adds Europe to Real-Time ID

Wed, 18 Aug 2010 09:00:00 -0500

Demandbase Adds Europe To Real-Time Identification Service

Proprietary Database Now Maps 800 Million IP Addresses to Businesses Across North America and Europe

SAN FRANCISCO, CA — August 18, 2010 — Demandbase, Inc., a technology company providing marketing performance improvement solutions for B2B marketers, today announced that its Real-Time Identification service can now match more than 800 million IP addresses to businesses across North America and Europe. By accurately identifying more than 75 percent of web visits from businesses within these regions – before content is rendered – Demandbase’s Real-Time ID service enables customers to deliver a personalized and more engaging web experience based on a specific account, company, size or the industry of the inbound visitor. Personalization by these account-based dimensions increases online conversion rates for new prospects and generates higher retention and engagement of existing customers.

The Demandbase database and Cloud-based technology enables companies marketing to US, Canadian and European businesses to generate 50 percent more online sign-ups or customer conversions from existing web traffic and serve existing customers even better. Leveraging Demandbase’s platform, companies can deliver a web experience with industry-specific messages, shorter web forms or even custom product offers for specific accounts. Additionally, the service can easily integrate into existing marketing and technology solutions, such as CRM, analytics and web chat to improve online sales and support efficiency.

“Companies with a web forward strategy recognize that their web site is the key point of interaction for new and existing customers. B2B companies are just starting to catch up to their B2C counterparts on the benefits of targeting and personalization, but B2B requires a different, account-based view to be effective. Typically, we help customers double their online conversion rates,” said Chris Golec, CEO of Demandbase. “Our service now enables businesses to better service all of the companies visiting their site from the first point of contact.”

The Demandbase Real-Time ID service is built on its Cloud-based Business Resolution Platform, a proprietary data cleansing and business correlation engine that uses a broad network of structured data providers along with crowd sourced data and explicit feedback loops from hundreds of millions of web visits from over 2,000 B2B web sites. The combination of multi-sourced data, overlaid with accumulated business intelligence, gives Demandbase a unique ability to identify business traffic, without using cookies or other tracking mechanisms, and deliver that information in real-time.

Demandbase’s Real-Time ID Service has an open API that integrates with web chat, CRM, web analytics, marketing automation and CMS platforms to provide the immediate actionable information to make these existing web technologies more effective. This intelligence provides an account-based view of web traffic to improve overall performance of the B2B marketing organization.

About Demandbase

Demandbase is a technology company that enables B2B marketers to improve marketing conversions and turn Web traffic into sales. Delivered on demand, Demandbase’s SaaS solutions leverage its proprietary Business Resolution Platform, combining real-time identification of the companies visiting a web site with a new breed of B2B Web analytics, measurement, and integration tools to make every customer or prospect interaction more effective, and significantly increase conversion rates. Demandbase works as a standalone service or integrated with other Sales and Marketing technologies to give them new intelligence, enabling companies to align marketing and sales strategies and improve overall campaign performance. Founded in 2006 and in use at more than 1,000 companies, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems (NASDAQ:ADBE), Altos Ventures and Sigma Partners.

Demandbase Adds Europe To Real-Time Identification Service

Proprietary Database Now Maps 800 Million IP Addresses to Businesses Across North America and Europe

SAN FRANCISCO, CA — August 18, 2010 — Demandbase, Inc., a technology company providing marketing performance improvement solutions for B2B marketers, today announced that its Real-Time Identification service can now match more than 800 million IP addresses to businesses across North America and Europe. By accurately identifying more than 75 percent of web visits from businesses within these regions – before content is rendered – Demandbase’s Real-Time ID service enables customers to deliver a personalized and more engaging web experience based on a specific account, company, size or the industry of the inbound visitor. Personalization by these account-based dimensions increases online conversion rates for new prospects and generates higher retention and engagement of existing customers.

About Demandbase

Demandbase Announces LivePerson Application

Tue, 08 Jun 2010 09:00:00 -0500

Demandbase Creates Real-Time Business Identification Application for LivePerson’s Intelligent Engagement Platform

Application Improves Online Customer Acquisition and Retention Programs for B2B Companies

SAN FRANCISCO, CA and NEW YORK, NY — June 8, 2010 — Demandbase, Inc., a technology company providing marketing performance-improvement solutions for B2B marketers, and LivePerson, Inc. (NASDAQ: LPSN), a provider of online engagement solutions that facilitate real-time assistance and expert advice, today announced the availability of a new application built on LivePerson’s platform that combines real-time business identification with live chat. The Demandbase Business Identification application, when integrated with LivePerson’s intelligent engagement solutions, provides B2B companies with an enhanced set of actionable data to improve online sales and support efficiency, enables routing to the most appropriate agents, and customizes engagements for existing or target customer accounts.

The Demandbase Business Identification application application provides businesses with the most accurate, real-time information about a website visitor’s company, including industry, size, location, revenue and customer status. LivePerson’s robust rules engine leverages this data to prioritize and connect specific visitors with the appropriate live agent to qualify leads, drive purchase decisions, or deliver an optimal support experience. For instance, this company specific information can be used to route chats to agents with particular industry expertise, or to individuals responsible for a specific account. The application does not use cookies, and the data resolution is performed in milliseconds. Together, LivePerson and Demandbase increase traffic conversion rates, improve lead quality, boost agent utilization and optimize customer satisfaction for organizations serving high-value business prospects and customers.

"LivePerson has enabled some of the world’s leading brands to significantly increase online conversion rates and improve online marketing and customer acquisition efforts,” said LivePerson Head of Marketing Kelly Ford. “The actionable intelligence provided by Demandbase’s application gives our clients, such as Adobe, the ability to further optimize their online marketing efforts and make engagements with site visitors even more meaningful and impactful.”

“Adobe’s web site is a critical link to our customers,” said Blaire Hansen, Director of Web Strategy, Adobe Systems. “Chat capabilities have offered an additional channel of communication that is often preferred. Our pilot of the Demandbase Business Identification Application for LivePerson is exciting because it will allow us to more effectively serve customers in all segments of our business.”

The new application leverages Demandbase’s Real-Time ID service, which accurately identifies more than 200 million web visits each month. The service is built on Demandbase’s cloud-based Business Resolution Platform, a proprietary data cleansing and business correlation engine that uses a broad network of structured data providers along with crowd sourced data and explicit feedback loops from hundreds of millions of web visits from over 2,000 B2B websites. The combination of multi-sourced data, overlaid with accumulated business intelligence, gives Demandbase a unique ability to identify business traffic and deliver that information in real-time.

Demandbase Business Identification Application integrates with LivePerson Intelligent Engagement solutions, which enable websites to drive more efficient use of agent resources and have consistently proven to deliver a 20 percent increase in online sales, at a lower cost per incremental order, than any alternative communication channel. In addition, LivePerson customers have also proven to attain dramatically improved customer satisfaction scores, in ranges that far exceed any other human-assisted channel. Utilizing a sophisticated rules engine, LivePerson solutions enable businesses to identify, target and intelligently engage online visitors to drive desired sales and service outcomes.

“The partnership with LivePerson illustrates how Demandbase’s new Real-Time ID Service can be integrated with proven technologies to make them work even better,” said Chris Golec, CEO of Demandbase. “This Business Identification app will help LivePerson customers get better return from their investment in live chat. We are excited about how our unique data and real-time delivery can empower Marketing and Sales people to get better results from the various CRM, Analytics and other marketing and support tools they are already using.”

To learn more about the Demandbase Business Identification application on LivePerson, please visit the app listing in LivePerson’s application marketplace at http://apps.liveperson.com/applistings/demandbase.asp

About Demandbase

Demandbase is a technology company providing marketing performance-improvement solutions for B2B Marketers. Delivered on demand through software as a service, Demandbase solutions leverage the proprietary Business Resolution Platform, combining real-time identification of the companies visiting a web site with an integrated database of high quality, validated business contacts and a new breed of B2B Web analytics, measurement, and integration tools that can dramatically improve marketing and sales performance. In use at more than 1,000 companies, Demandbase helps generate more sales opportunities and drive new business. Founded in 2006, Demandbase is headquartered in San Francisco, California, and funded by Adobe Systems (NASDAQ:ADBE), Altos Ventures and Sigma Partners.

About LivePerson

LivePerson (LPSN) is a provider of online engagement solutions that facilitate real-time assistance and expert advice. Connecting businesses and experts with consumers seeking help on the Web, LivePerson's hosted software platform creates more relevant, compelling and personalized online experiences. Every month, LivePerson's intelligent platform helps millions of people succeed online; more than 8,000 companies, including EarthLink, Hewlett-Packard, Microsoft and Verizon, rely on LivePerson to maximize the impact of the online channel. LivePerson is headquartered in New York City. For more information, visit http://www.liveperson.com.

Demandbase Creates Real-Time Business Identification Application for LivePerson’s Intelligent Engagement Platform

Application Improves Online Customer Acquisition and Retention Programs for B2B Companies

SAN FRANCISCO, CA and NEW YORK, NY — June 8, 2010 — Demandbase, Inc., a technology company providing marketing performance-improvement solutions for B2B marketers, and LivePerson, Inc. (NASDAQ: LPSN), a provider of online engagement solutions that facilitate real-time assistance and expert advice, today announced the availability of a new application built on LivePerson’s platform that combines real-time business identification with live chat. The Demandbase Business Identification application, when integrated with LivePerson’s intelligent engagement solutions, provides B2B companies with an enhanced set of actionable data to improve online sales and support efficiency, enables routing to the most appropriate agents, and customizes engagements for existing or target customer accounts.

The Demandbase Business Identification application provides businesses with the most accurate, real-time information about a website visitor’s company, including industry, size, location, revenue and customer status. LivePerson’s robust rules engine leverages this data to prioritize and connect specific visitors with the appropriate live agent to qualify leads, drive purchase decisions, or deliver an optimal support experience. For instance, this company specific information can be used to route chats to agents with particular industry expertise, or to individuals responsible for a specific account. The application does not use cookies, and the data resolution is performed in milliseconds. Together, LivePerson and Demandbase increase traffic conversion rates, improve lead quality, boost agent utilization and optimize customer satisfaction for organizations serving high-value business prospects and customers.

About Demandbase

About LivePerson

Demand Real-Time Identification Service

Wed, 12 May 2010 09:00:00 -0500

Demandbase Announces Real-Time Business Identification Platform to Deliver Break-Through Improvements in Marketing Performance

New Technology Enables Superior Targeting and Personalization for B2B Marketers

SCOTTSDALE, AZ — SiriusDecisions Summit -- May 12, 2010 — Demandbase, Inc., a technology company providing marketing performance-improvement solutions for B2B marketers, today announced the availability of Real-Time ID Service, its platform for real-time identification of business web traffic at the Sirius Decisions Summit. Accessed using a web service API, marketers can now power their web site or online products with the intelligence of knowing which company is about to visit, and then serve a web experience with industry-specific messages, shorter web forms, or even custom product offers for specific accounts.

“B2B marketers have been telling us for years that one of the biggest headaches is converting visitors on their web sites,” said Chris Golec, CEO of Demandbase. “With only 2 to 4 percent of web visitors carrying out a desired action online, there is so much potential ROI left on the table. Demandbase‘s Real-Time Identification Service will allow marketers to abandon their one-size-fits all web site and offer something much more meaningful, one visitor at a time. Just ask a marketer, ‘What would you do differently if you knew what company was about to visit your site?’”

Industry research firm Outsell states that in 2010, B2B companies will spend $129 billion on marketing programs, with more than $52 billion spent online and half that amount going toward corporate web site projects. The significant investment has not paid off for the average B2B marketer, however, with an average of 97 percent of visits resulting in no action. Real-time identification of business visitors using Demandbase’s platform allows marketers to finally deliver a customized, real-time web experience with more targeted content, shorter web forms, or special customer offers. In addition, marketers will finally be able to connect offline and online response for measuring multi-channel attribution.

Demandbase’s proprietary Real-Time ID Service identifies three times the number of businesses versus other attempts to identify traffic and returns more actionable business details. Because the service is performed in real-time, the information can be used to instantly change web sites or integrated directly into other marketing solutions to make them more effective. The information can also be easily customized for CRM to match target accounts, sales territories, focus industries, or specific market segments.

One of the fastest ways companies benefit from the new technology is to reduce the number of questions on web forms by utilizing the complete and uniform company information provided by Demandbase’s web service. Fewer questions translates directly into lower abandonment on registration web forms and gives immediate lift to online marketing programs ranging from paid search and SEO, to email, webinars, and social media. “The conversion rate of our social media campaign shot up 46% using Demandbase,” said Grover Righter, VP of Marketing for Crowd Science. “Demandbase’s business identification process is clearly superior and much cleaner than using cookies or other personal tracking techniques.”

The Business Resolution platform and Real-Time ID Service will also integrate with other technologies used by marketers including CRM, web analytics, marketing automation, and CMS; and finally make it simple to understand response and activity by account or target industry to improve overall performance of the marketing organization.

The Real-Time ID Service scores and integrates the industry’s largest business databases, totaling more than 20 million contact records from Dun & Bradstreet, Jigsaw, Edgar Online, Harte-Hanks, Hoovers, LexisNexis, and NetProspex into its Business Resolution Platform. The combination of the multi-sourced data platform overlaid with proprietary industry information and hundreds of millions of monthly web visits from over 2,000 B2B websites has provided Demandbase a unique advantage in identifying business traffic in real-time and then doing something significant with the information based on the relevancy to a target audience or a specific company name.

About Demandbase

Demandbase Announces Real-Time Business Identification Platform to Deliver Break-Through Improvements in Marketing Performance

New Technology Enables Superior Targeting and Personalization for B2B Marketers

SCOTTSDALE, AZ — SiriusDecisions Summit -- May 12, 2010 — Demandbase, Inc., a technology company providing marketing performance-improvement solutions for B2B marketers, today announced the availability of Real-Time ID Service, its platform for real-time identification of business web traffic at the Sirius Decisions Summit. Accessed using a web service API, marketers can now power their web site or online products with the intelligence of knowing which company is about to visit, and then serve a web experience with industry-specific messages, shorter web forms, or even custom product offers for specific accounts.

About Demandbase

Greg Ott Named Chief Marketing Officer

Wed, 05 May 2010 09:00:00 -0500

Greg Ott Named Demandbase Chief Marketing Officer

Product and Marketing Strategy Led by Social Media and Search Expert

SAN FRANCISCO, CA — May 5th, 2010 — Demandbase, Inc., a technology company providing marketing performance-improvement solutions for B2B marketers, today announced that Greg Ott has joined as Chief Marketing Officer. Prior to Demandbase, Ott served as SVP Marketing at Classmates.com and led the company to record revenue in 2008 and 2009. Ott also served as VP, Global Marketing at Ask.com from ’04 through ’07 where he ran all marketing programs, advertising initiatives and the rollout of the search engine company’s products. Earlier in his career, Greg held executive roles at Xoom.com and RealNames, and was a brand manager at Proctor & Gamble. Greg holds a BS in Engineering from Stanford University.

“Greg’s passion to build the next greatest marketing technology company, not just run marketing, is one of those invaluable traits we needed as we enter the next phase of the company’s growth” said Chris Golec, CEO of Demandbase. “He brings an unparalleled combination of online and offline marketing thought-leadership, an incredible aptitude for understanding technology and its business application, and is well grounded with solid brand and market positioning experience. He was definitely a standout amongst the dozens of qualified candidates we interviewed.”

Nearly twenty years of marketing experience in large corporations and startups in industries ranging from package goods, technology, search, and social media, has given Ott the skill set to lead the company’s product and market strategy and drive company growth. The unique combinations of Ott’s success applying analytic marketing programs in the consumer Internet sector, coupled with his strategic vision for the next generation of Demandbase products, brought Ott to the forefront of candidates who only had more limited experience.

"After really digging in to the innovations Demandbase has underway, the energy of the team solving real marketing pain points, and envisioning the dramatic impact their solutions will have on customers’ marketing performance, I truly felt that I identified with the mission of Demandbase,” said Greg Ott, CMO of Demandbase. “The coming months are going to be a very exciting time for the Demandbase team and I look forward to launching innovative services that will change the way businesses think about what they can do with their marketing.”

About Demandbase

Greg Ott Named Demandbase Chief Marketing Officer

Product and Marketing Strategy Led by Social Media and Search Expert

SAN FRANCISCO, CA — May 5th, 2010 — Demandbase, Inc., a technology company providing marketing performance-improvement solutions for B2B marketers, today announced that Greg Ott has joined as Chief Marketing Officer. Prior to Demandbase, Ott served as SVP Marketing at Classmates.com and led the company to record revenue in 2008 and 2009. Ott also served as VP, Global Marketing at Ask.com from ’04 through ’07 where he ran all marketing programs, advertising initiatives and the rollout of the search engine company’s products. Earlier in his career, Greg held executive roles at Xoom.com and RealNames, and was a brand manager at Proctor & Gamble. Greg holds a BS in Engineering from Stanford University.

About Demandbase

Demandbase Adds 2 Million Business Contacts

Fri, 30 Apr 2010 09:00:00 -0500

Demandbase Adds 2 Million Business Contacts with Validated Email and Phone to Online Platform

NetProspex Partnership Increases Community Sourced Business Records and Sets Stage for Social Media Functionality

SAN FRANCISCO, CA — April 30th, 2010 — Demandbase, Inc., a technology company providing marketing performance-improvement solutions for B2B marketers, today announced a partnership with NetProspex, Inc. The partnership will bring crowd-sourced and verified business contact information to unique social graph data in the Demandbase Business Resolution Platform. The NetProspex verified contacts will be combined with data from other leading providers, and can be overlaid with each customer’s actual web traffic using proprietary algorithms. The indexed information in the platform is used in conjunction with target customer profiles and integrated into other solutions to help marketers dramatically improve marketing performance.

As the only technology company to successfully integrate the industry’s largest business databases, totaling more than 20 million contact records with insight from 100 million web visits on 2,000 B2B web sites, the additional two million business contacts will offer more and higher quality leads to Demandbase’s customers. NetProspex joins nearly 100 other leading sources including Jigsaw, Hoover’s, Harte-Hanks, Dun & Bradstreet, LexisNexis, AccuData, and Edgar Online in contributing their data into the Demandbase Business Resolution Platform.

“NetProspex has a unique and powerful model to ensure every business record that is contributed by their community has an accurate email and direct dial phone number,” said Chris Golec, CEO of Demandbase. “The additional data which augments our social graph also opens the door for some powerful new functionality.”

The combination of the multi-sourced data platform with actual traffic has provided Demandbase a unique advantage in enabling customers to identify and score Web traffic quality by relevancy to a target audience, traffic source, campaign or online channel. Advanced resolution techniques and a proprietary database that grows with each new customer enable Demandbase to match a business visitor to an actual company address with industry, revenue and other demographic information at a rate 3 times greater than using traditional methods.

“We are laser focused on data quality and impressed with Demandbase’s unique ability to link our verified contact information to actual customer web traffic in way that no one else is doing,” said Gary Halliwell, CEO, NetProspex. “We share a similar vision in helping B2B companies increase marketing performance.”

About Demandbase

About NetProspex

NetProspex is the world's most accurate and fastest-growing sales and marketing database, helping BtoB decision makers find, reach, and connect with nearly 12 million sales prospects in a uniquely direct and measurable way. Founded in 2006 by online publishing and marketing industry veterans Gary Halliwell and Jeff Clewley, NetProspex understands that effective sales and marketing efforts require the most in-depth and accurate prospect data. The core product line overlays crowd-sourced, user-contributed contact information with proprietary verification technology plus a social networking layer to produce an entirely unique and highly effective sales and marketing contact database. With a 100% replacement guarantee and continual data scrubbing, NetProspex is the leading source of accurate, crowd-sourced business intelligence.

Demandbase Adds 2 Million Business Contacts with Validated Email and Phone to Online Platform

NetProspex Partnership Increases Community Sourced Business Records and Sets Stage for Social Media Functionality

SAN FRANCISCO, CA — April 30th, 2010 — Demandbase, Inc., a technology company providing marketing performance-improvement solutions for B2B marketers, today announced a partnership with NetProspex, Inc. The partnership will bring crowd-sourced and verified business contact information to unique social graph data in the Demandbase Business Resolution Platform. The NetProspex verified contacts will be combined with data from other leading providers, and can be overlaid with each customer’s actual web traffic using proprietary algorithms. The indexed information in the platform is used in conjunction with target customer profiles and integrated into other solutions to help marketers dramatically improve marketing performance.

About Demandbase

About NetProspex