Demandbase and Adobe Test & Target
Prospects will spend more time on your site and are less likely to bounce if they immediately see content that is relevant. Engaging them with targeted content right
on their landing page increases page views and time on site, decreases the bounce rates, and increases conversions. In B2C this is primarily done with cookies or after a login, but B2B companies that sell to accounts—not individuals—need an approach that caters to an account-based selling model.
When Adobe Test & Target customers add the Demandbase Real-time ID Service into Test & Target, the corporate identity and of the visitor is delivered before they receive any content. Since the firmographic* information is known the web experience can be customized depending on the company your browser is from, without cookies. Firmographics can be used as targeting criteria, and you can test messaging based on numerous factors including:
• Company Name or Account Status
• Industry
• Annual Revenue
• Employee Count
*Firmographics are the characteristics of an organization especially when used to segment markets in market research. What demographics are to people, firmographics are to organizations.
Demo - Adobe Test & Target
Harness the power of firmographics with custom tags in Adobe Test & Target to focus in on your key accounts.
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