Demandbase is a company that provides a real-time identification platform that enables B2B marketers to improve conversions through real-time targeting, personalization, and measurement. Demandbase’s solutions leverage its proprietary Business Resolution Platform, including real-time identification of the formerly anonymous companies visiting a web site, and unique analytics to make customer or prospect interactions more effective, resulting in increased conversion rates and lower cost of sales. Demandbase works as a standalone service or integrated with other sales and marketing technologies to give them new intelligence about their web visitors, and improve overall campaign performance. Founded in 2006 and used by more than 1,000 companies, Demandbase is headquartered in San Francisco, California and funded by Adobe Systems (NASDAQ: ADBE), Altos Ventures, Sigma Partners, and Sutter Hill Ventures.